December 10th, 2008 | by Ashley Hedges | published in Google CPG
Please join us for the Nature Valley “Where’s Yours Case Study” presentation on Thursday, December 18, 12pm- 1pm EST. An esteemed panel from General Mills, MRM Worldwide and Google will showcase the results from the digital campaign, YouTube …
December 9th, 2008 | by Ashley Hedges | published in Google CPG
We’ll give you one guess. Online.It shouldn’t be news for marketers that kids and teens are online but the frequency and duration with which they are may be surprising. eMarketer estimates that 82% of US teens 12-17 and 43.5% of kids ages 3-11 wil…
November 25th, 2008 | by Amy Chauvin | published in Google CPG
As we have all witnessed the economy has been fluctuating in these uncertain times. Not only do we have to worry about our personal assets, but we need to think about our clients as well.eMarketer CEO Geoff Ramsey, recently hosted a webinar, “7 Strateg…
November 25th, 2008 | by Jenny Liu, Industry Marketing Manager, CPG | published in Google CPG
Low Fat. Low in Sugar.Low Calories. These are the buzz words of yesterday for products geared toward weight management and healthier living. Today we see words like “Green-Tea Extracts”, “Antioxidants”, “Fiber Enriched”, and “Probiotics”, reflecting a…
November 11th, 2008 | by Rich | published in Google CPG
Reading the New York Times over lunch I discovered that Google has developed an interesting way to track the flu. The New York Times story outlines how Google has spent the last year analyzing search trends to help indicate where and when the flu is …
August 27th, 2008 | by Rich | published in Google CPG
Oreo’s is running on the homepage of YouTube today. They have a fun new video promoting the ongoing DSRL campaign. Featuring Serena and Venus Williams and the last 2 Super Bowl MVP’s, Eli and Peyton Manning perfectly timed with the start of the NFL sea…
August 26th, 2008 | by Rich | published in Google CPG
We are often asked and have long wondered “What impact does a search result have on branding for cpg?” Our answer has often been….vague. To uncover the answer we recently commissioned a study with Media Screen. Search is a known winner for direct res…
August 22nd, 2008 | by Rich | published in Google CPG
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, ten hours of video is uploaded to YouTube every minute. The distribution platform has democratized the ability of the aver…
August 1st, 2008 | by Rich | published in Google CPG
Rich Godwin CPG Team ManagerWe have quite a few former brand managers on the CPG team at Google. Kraft, Guinness, Unilever, Boston Beer, to name some of our former employees. It’s only natural that we discuss old campaigns, brand launches, big successe…
April 2nd, 2008 | by Rich | published in Google CPG
Rich Godwin CPG Team – Bay AreaHave you seen the Food Court Musical? It’s from ImprovEverywhere To me this video again speaks to the power of YouTube and how individuals can show case their talents like never before. Watch it and enjoy.
January 20th, 2008 | by Emma McKeithen | published in Google CPG
Posted by Emma McKeithen, Account ManagerIt’s a holiday weekend for some of us and thus a good time to catch up on laundry, errands, and the Whopper Freakout. You’ve probably seen the commercial – on track to become one of the best-recalled ads of the…
January 16th, 2008 | by Emma McKeithen | published in Google CPG
Posted by Emma McKeithen, Account ManagerIn the last year we’ve seen a lot of success with campaigns in the Content Network, and we’ve heard from you that content campaigns are increasingly driving more clicks, more efficiently, than ever. We’ve blogge…
January 10th, 2008 | by Emma McKeithen | published in Google CPG
Posted by Emma McKeithen, Account ManagerA new survey from Prospectiv, a lead-generation company, further indicates that consumers are actively looking for information on CPG products online. Some 70% of respondents said that they seek information on t…
December 21st, 2007 | by Rich | published in Google CPG
Rich Godwin – West Coast CPG ManagerDecember 28, 2007A recent Bizarro.
December 21st, 2007 | by Rich | published in Google CPG
Rich Godwin – West Coast CPG ManagerDecember 28, 2007Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today’s ad grabbed me from the start, …