May 5th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
Yesterday we announced a new set of AdWords reports in Google Analytics which allow you to see detailed information on what happens after a visitor clicks on one of your AdWords ads. Over the coming weeks this new set of AdWords reports will beco…
April 29th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
Today we’d like to highlight a website analysis and testing success story from cottages4you. Cottages4you is an online holiday cottage website offering visitors the ability to book holiday properties online or via a cottages4you advisor.Cottage…
April 9th, 2010 | by Evelyn O'Keeffe | published in Google Conversions
Google Ad Innovations is a brand new website where you can find out about newly released ad technologies and cool features that are currently in beta testing. Here you can watch videos about these new features and then try them out in your account. A…
April 1st, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
Over the years we’ve worked hard to make complex data easy to access and easy to understand. We’ve released features like Advanced Segmentation, which lets you segment your traffic on the fly, Custom Reporting—the ability to create and share your…
March 29th, 2010 | by Evelyn O'Keeffe | published in Google Conversions
It’s important that your AdWords advertising helps you reach your business goals successfully, so here are 5 short videos to help you make sure your account is working as effectively as possible.1. AdWords Account structureThis video shows you how a fe…
March 24th, 2010 | by Ruth Brennan | published in Google Conversions
Over the next few weeks, a new set of reports called AdWords Search Funnels (beta) will be made available in your AdWords account, in the “Conversions” section under the Reporting tab. To see data in these reports, you’ll need to track conversions with…
March 18th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
As an enterprise-class web analytics solution, Google Analytics not only provides site owners with information on their website traffic and marketing effectiveness, it also does so with high regard for protecting user data privacy. Over the past …
March 16th, 2010 | by Evelyn O'Keeffe | published in Google Conversions
Today we wanted to let you know about free online training modules available from Google. The modules cover a variety of topics and below we’ve highlighted some conversion related courses that we think will interest our Conversion Room visitors.&n…
March 10th, 2010 | by Gavin | published in Google Analytics, Google Conversions
Today we’re sharing the last in a series of 3 posts showing you different ways to achieve a similar reporting overview for activities across multiple regions and languages for e-commerce websites.Method 3: Roll up reporting, multiple domains and a s…
March 8th, 2010 | by Faustina | published in Google Analytics, Google Conversions
Today we’re sharing the second in a series of posts showing you different ways to achieve a similar reporting structure for activities across multiple regions and languages for e-commerce websites.Method 2: Multiple profiles, multiple domains and a sin…
March 5th, 2010 | by Faustina | published in Google Analytics, Google Conversions
If your business operates in many countries and across many different languages, you will more than likely want to be able to report on the performance of each region and or language separately. You may also want to report on all regions in aggregate (…
February 25th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
Within the next two weeks, Google Analytics will be performing a system upgrade. This upgrade is to further improve the scalability and reliability of Google Analytics to meet the demand of the increasing number of enterprises using Google Analytics. …
February 18th, 2010 | by Brian O' Sullivan | published in Google Conversions
You may remember that back in November 2009 we announced multiple custom variables. While at first look this feature may appear a little daunting, in this post I hope to explain how you can use custom variables to enhance the insights you get from Goog…
February 12th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
Back in September we launched the Make Your Website Work guide to provide tips on improving your website’s performance. We were really eager to hear what you thought about the guide so we asked for your feedback and ran a competition for three respond…
February 8th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
As a follow up to our previous post “Is your website easy to buy from?”, we’re now going to take a deeper look at web-forms. Web-forms are often the only communication point your website visitors have with your business, yet unfortunately they are ofte…