February 1st, 2011 | by Alan Wrafter | published in Google Conversions
This post was first published in German on the the German Conversionroom blogThe air travel portal TUIfly.com is part of TUI, the world’s largest tourism group. On TUIfly.com travellers can book flights to around 170 destinations in 42 countries. These…
January 31st, 2011 | by Alan Wrafter | published in Google Conversions, Uncategorized
This post was first published on the Asia-Pacific Conversionroom blog Michael Fox is a co-founder of Shoes of Prey, an online retail store that allows you to design women’s shoes online, which are then handmade and shipped to you. Michael blogs about r…
January 31st, 2011 | by Alan Wrafter | published in Google Conversions
This post was first published on the Asia-Pacific Conversionroom blog Michael Fox is a co-founder of Shoes of Prey, an online retail store that allows you to design women’s shoes online, which are then handmade and shipped to you. Michael blogs about r…
January 21st, 2011 | by Alan Wrafter | published in Google Conversions
This Wednesday, January 26th, we’ll be hosting a live, online course about Ecommerce in Google Analytics as part of the AdWords Online Classroom (UK).During the course we’ll discuss how to set up Ecommerce tracking in your Analytics account and ena…
January 18th, 2011 | by Alan Wrafter | published in Google Conversions
Google Analytics does a great job of allowing you to analyse your web traffic through a very important metric: top exit pages. This metric, along with bounce rate and time on site, is valuable as it allows you to measure the impact of…
January 8th, 2011 | by Alan Wrafter | published in Google Conversions
Check out this short video to learn the importance of monitoring your AdWords return on investment by tracking sales/leads with Google Analytics. When you link AdWords and Analytics you’ll gain deeper insights that will allow you to optimise your ad…
December 3rd, 2010 | by Sara | published in Google Analytics, Google Conversions
Thomas Cook AG offers everything from holiday packages, last minute holidays and city trips to car rental and cruises via their website thomascook.de. The last minute and holiday package parts of the site are powered by the Internet Booking Engine of T…
November 22nd, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
This Wednesday, November 24th, we’ll be hosting a free, live, online course all about using goals in Google Analytics. Goals are a way to measure conversions or successful actions on your website. This action could be a view of a specific page such a…
November 9th, 2010 | by Sara | published in Google Conversions
For Conversion Blog readers who manage Analytics and AdWords on behalf of their clients, there is a new and interesting resource available, starting today; this resource, the AdWords Agency Help Center, is specifically designed to help agencies master …
November 3rd, 2010 | by Sara | published in Google Conversions
On 2 November, Google Analytics experienced technical difficulties which lasted for a few hours. Users saw lower visits than expected during this time. We deployed a fix as as soon as we were alerted and Analytics is now back to normal and data has bee…
November 1st, 2010 | by Sara | published in Google Analytics, Google Conversions
We’re excited to introduce a new series of YouTube videos we’re calling “Web Analytics TV” starring Avinash Kaushik and Nick Mihailovski from the Google Analytics team. These videos are a fun and interactive source of information around anything Anal…
October 26th, 2010 | by Sara | published in Google Conversions
Summary: Test early in November & use the increasing traffic to help you get through tests quickly, giving you insights that could help increase conversions throughout the busy Christmas period.Conversion specialists understandably focus a lot of t…
October 14th, 2010 | by Brian O' Sullivan | published in Google Conversions
IN SUMMARY: It’s not what you say but how you say it. Answering simple questions can reduce your bounce rate and increase conversions. Test putting bullet point answers to frequently asked questions (FAQs) on relevant pages of your website.Let’s se…
October 7th, 2010 | by Evelyn O'Keeffe | published in Google Conversions
We’ve received very positive feedback from advertisers using Search Funnels – the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give cre…
September 29th, 2010 | by Evelyn O'Keeffe | published in Google Analytics, Google Conversions
There’s still time to sign up for the the AdWords Train & Gain challenge which kicks off October 4th. Once signed up, you’ll receive four weeks of free advice for improving your AdWords account. At the end of the four weeks, you’ll…