Google Data

In 2011, we saw marketing follow the consumer to more screens and more platforms – from apps to mobile sites to social networks to tablets. And in response the analytics industry made strides to unify this complex picture for marketers through device a…

Welcome to the holiday episode of Web Analytics TV! Web Analytics TV, as you well know by now, is powered by your amazing questions. In this merry episode we had questions from France, Australia, Sweden, India, Germany, The Netherlands and the US.If yo…

With only a week before the holiday gift season is over, it’s time to shut down your online ads and turn off the lights at your e-store, right? Not so fast, not if you want to ride the final shopping wave! Holiday shoppers are still out in full force…

From our initial limited release of Flow Visualization in October to our recent release to all customers, we have received a lot of positive feedback from our customers. The idea of using Sankey diagrams and applying them to traffic through a website s…

Today, we updated the Google Analytics IQ course, available at google.com/analytics/iq, to reflect the new version of Google Analytics. An updated exam will appear during the first week of January. If you’re already in the middle of studying and pla…

[Cross posted from the Google Analytics Blog]

Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.

Visualizations…

Does your organization have several websites, each serving a particular geographic region? If so you know how challenging it is to analyze the data across these regions in a meaningful way.Visualizations can help, but they can be difficult to design. N…

Speed is an important part of the users experience of your website and is a key way to understand and improve your site performance. So we’re happy to extend the Site Speed report with more metrics in Google Analytics to help site owners improve perf…

November was a busy time in Google Analytics. In particular, the Mobile App Tracking Team has a few things to announce.EasyTracking Library – automatic session management, better integration with Google Analytics SDKUpdated Google Analytics SDK – More …

With the rapid smartphone growth, it’s no surprise that consumers are downloading a huge number of apps–10 billion on Android alone, as of last week. Many app developers are recognizing the opportunity to develop on Android, including PrivacyStar, a…

Today we are announcing the new Google Analytics Core Reporting API as a replacement for the Data Export API. This is the second phase in a larger project we started a couple months back to upgrade our APIs to new infrastructure.The Core Reporting API …

At last Thursday’s webinar on Goals, we we explored one of the most fundamental analytics topics: how to translate your business objectives into measurable actions on your website. You sent in your questions, and we heard from many users that you wan…

Every day, millions of people share and engage with content online. But most sharing doesn’t happen on the site where it was published, it happens throughout the social web. Marketers and publishers are looking for a comprehensive view of all interac…

If you’re a marketing professional, you’ve probably spent months preparing your holiday campaigns. But have you focused so much on great creative that you’ve neglected your measurement plan? Don’t despair: there’s still time to make the most of you…

(Cross-posted from the Google Analytics Blog)Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current G…