October 22nd, 2013 | by Rob Newton | published in Google Adwords
When people use Google to research and buy things, they’re interested in the most relevant and useful results. Ad extensions help by providing more information to potential customers and additional ways for them to respond. For example, they can call y…
October 22nd, 2013 | by Rob Newton | published in Google Adwords
1. Retail-centric way to manage your products
Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products. To see all the items you can bid on, the Products tab will show you a full list of your approved products and their product attributes.
2. Advanced reporting to measure product performance
Regardless of how you choose to structure your product groups, Shopping campaigns offer the unprecedented ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can filter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels. For example, you’ll see which Apparel & Accessories categories drive the most clicks, without having to break out your clothing category into a separate product group.
3. Competitive data to size your opportunity
To help you optimize and scale your PLAs, Shopping campaigns provide insights into your competitive landscape. In the Product Groups tab, you can add benchmark columns to see the estimated average CTR and Max CPC for other advertisers with similar products. The competitive performance data you see is aggregated and averaged, so all performance data is anonymous. Coming soon, you’ll have impression share columns to help you understand the opportunity lost due to insufficient bids and budgets, and a bid simulator will help you estimate the amount of impressions you’ll receive as you adjust your bids.
How to get started
Shopping campaigns are currently available to a limited number of advertisers. It will be rolling out gradually in the US, with full global availability by early next year. API support will come in 2014 as well.
You can learn more about Shopping campaigns at some upcoming events. Join us at our Learn With Google webinar for Shopping campaigns on November 20, 2013, and find us at Search Engine Strategies in Chicago on November 6, 2013.
We’ve built Shopping campaigns with retailers in mind, and if you’d like to be an early adopter to share your feedback, you can express your interest here. We’d love to hear from you!
Posted by Sameer Samat, Vice President of Product Management, Google Shopping
October 18th, 2013 | by Rob Newton | published in Google Adwords
To help you connect with your customers – wherever they’re located – we’re improving the way location targeting works in AdWords. Starting the week of November 11, 2013, advertisers using either the default or ‘location of interest’ setting will be able to show ads to potential customers by taking into account both the location that people are searching for, as well as the location they are searching from — even when they are international searches. For example, let’s say you own a hotel, and you are currently targeting Paris with the keyword “Paris hotels.” Previously, only people searching on Google.fr or Google.com from France could see your ad. Starting the week of November 11, your ads will be eligible to show to people searching for “Paris hotels” from anywhere in the world — for example, someone who lives in New York City who is booking a vacation in Paris.
These improvements help you share your message with more customers who have expressed interest in your business and deliver a better set of results to people who are searching with locations in their intent.
Most advertisers will find that this change improves the reach of their ads with no action needed. In fact, this is currently how targeting works within countries. This update just ensures that searches across countries work in the same way. Your ads will continue to show to your target audience based on the location targeting options that you have set. In some cases you may see a change in impression volume since your ads can now show to people who are searching for your business from places where your ads weren’t previously showing.
These changes offer broader coverage for your ads while keeping your existing location options intact. If you prefer to narrow your location settings, you can still do so using advanced location options by selecting the “People in my targeted location” radio button. You can also exclude geographic locations to prevent your ads from showing in selected regions.
People are searching in ways that transcend geographical boundaries, and we want to ensure that AdWords reflects this global reality. These location targeting updates make it easier for potential customers to find your business, and easier for you to connect with them – wherever they may be looking.
Posted by Nicholas Boos, Product Manager, AdWords
October 17th, 2013 | by Rob Newton | published in Google Adwords
Expanded Google Shopping results on mobile devices
As part of our efforts to help retailers promote their products to people across devices, we’re updating the look of the mobile PLA unit on Google.com to help shoppers more easily browse and discover products on their mobile device. Users can now swipe to quickly see more products in the mobile PLA unit without having to leave the search results page. The unit will also feature larger product images and product titles. This update gives more retailers the opportunity to appear on the mobile PLA unit, and early tests show that it drives more traffic to retailers.
Retailer success stories with mobile PLAs
Many advertisers have already positioned themselves for success by leveraging mobile PLAs ahead of the holidays. Below are just a couple of examples.
Show your Product Listing Ads to smartphone shoppers
If your PLA campaigns aren’t already opted into mobile, there’s still time to apply mobile bid adjustments to help you capture valuable real estate on mobile shopping search results with over a month left before Thanksgiving.
If you need help getting started, please join our webinar on Wednesday, October 23 at 10 am Pacific Time to hear tips and best practices for creating and optimizing a mobile PLA campaign.
Posted by Jennifer Liu, Group Product Manager, Google Shopping
October 15th, 2013 | by Rob Newton | published in Google Adwords
Upcoming webinars:
October
17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy
22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
23 [Shopping] Google Shopping – Mobile/Local
29 [Mobile] Driving More Revenue from App Installs
November
7 [Display] A Creative Approach to Engage with Your Customers Online
13 [Search] Measuring Conversions Across Devices
14 [Display] Three Strategies to Increase Customer Engagement with Your Brand
19 [Mobile] Building Multi-Screen Websites
21 [Search] Increase Relevancy with New Ad Formats and Extensions
December
3 [Search] Using Your Cross-Device Conversion Data
11 [Search] Improving Search Ad Relevance with Creative Optimizations
Webinars are held Tuesdays through Thursdays at 10am Pacific/1pm Eastern
Visit our webinar site to register for any of the live sessions and to access our large library of recorded content. You can also stay up-to-date on the schedule by adding our Learn with Google calendar to your own Google calendar to automatically see upcoming webinars.
Learn with Google is a program to help businesses succeed through winning moments that matter, enabling better decisions and constantly innovating. We hope that you’ll use these best practices and how-to’s to maximize the impact of digital and grow your business. We’re looking forward to seeing you at an upcoming session!
Posted by Matt Ludwig, Marketing Coordinator, Learn with Google
October 9th, 2013 | by Rob Newton | published in Google Adwords
Consumers continue to embrace smartphones and constant connectivity at breakneck speed. Over the past two years, smartphone penetration in the US nearly doubled from 31% to 56%1 while smartphones as a percentage of new handset sales have surged from 50% to 85%.2
As people continue to make their smartphones a central part of their everyday lives, marketers have increasingly woken up to this consumer reality, but many still struggle with how to focus their efforts. To address this, we released The Mobile Playbook last year to help marketers better understand how they can win with mobile. And just as the industry has changed over the last year, we know that the best practices and considerations for winning in mobile have evolved too, which is why we’re relaunching The Mobile Playbook today.
We’ve spoken to hundreds of marketers to understand what mobile areas they still struggle with, talked with leaders from around the industry, and searched high and low for the best examples of businesses that have succeeded in creating great mobile experiences.
The Mobile Playbook outlines five questions every business should address when it comes to developing successful mobile strategies:
The second edition also dives deeper into areas of concern for today’s advertisers, like:
The new Mobile Playbook is now available from Google’s Think Insights site. We hope that the playbook will give marketers more tools and insights on how to succeed in mobile, especially as we enter the holiday shopping season. In the coming months, we’ll also post new articles on Google’s Think Insights, going deeper on mobile best practices and examples of companies who are leading the way.
Posted by Jason Spero, Director of Global Performance Solutions
2 Mary Meeker Internet Trends Presentation 2013
3 Google & Ipsos Multi-screen Consumer Research, 2012
October 8th, 2013 | by Rob Newton | published in Google Adwords
Channel Intelligence is a feed management service acquired by Google in February. Channel Intelligence works with many merchants to deliver high quality product feeds across all major shopping engine services, including Product Listing Ads. Channel Intelligence manages feeds, optimizes bidding and provides data quality monitoring for clients. These services can help with increasing Return on Ad Spend while improving the performance of individual products on shopping engines.
Here are some best practices Channel Intelligence uses to help merchants prepare for a successful holiday with Product Listing Ads:
Join Channel Intelligence for a webinar on October 15th at 11am PT
The team at Channel Intelligence will share knowledge and experience with Product Listing Ads to help you prepare for the holidays. The team is giving insight on how merchants can get more from their product campaigns this season. Topics will cover where multichannel retail is heading, how you can improve your ad content, and how to apply best practices to your campaigns.
If you are interested in the webinar, register here.
To learn more about Channel Intelligence services, visit www.channelintelligence.com. If you are new to Product Listing Ads and would like step-by-step instructions on how you can get started, check out our Get Started Guide.
Posted by TT Ramgopal, Head of Channel Intelligence
*Comscore, Inc., 2012 Holiday Season To Date vs. Corresponding Days in 2011, NonTravel (Retail) Spending, November 2012
October 7th, 2013 | by Rob Newton | published in Google Adwords
Recently, we began rolling out two new local features for Google Shopping. The first is local availability for Product Listing Ads on desktop and smartphones. When someone searches for a product on Google, she may see a Product Listing Ad for a local store. When she clicks on the ad, she’ll arrive at a local storefront where she can browse a large selection of the store’s inventory before she visits in person.
For example, someone searching for a new fragrance may see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance, along with similar items in stock at the store. She can search other available products, find store hours, and get directions. If she still needs more information, she can call the store or visit the website directly from the local storefront. Below are examples of how these features appear on mobile and desktop devices.
Both local availability for Product Listing Ads and the local storefront are based on a local product feed managed through Google Merchant Center, which allows retailers to provide users with up-to-date, item-level price and availability information for each physical store. Participating retailers pay for clicks on the Product Listing Ad to the local storefront on a cost-per-click (CPC) basis. All clicks and interactions on the local storefront are free. Retailers can also see separate local click performance.
These local features help retailers leverage the scale of Google Shopping to market items sold in their physical stores. They’re currently available to a limited set of US retailers, and we look forward to making them more widely available in the coming months. Please fill out this interest form if you are a US merchant and would like to participate in the future.
Paul Bankhead, Senior Product Manager, Google Shopping
October 3rd, 2013 | by Rob Newton | published in Google Adwords
Target ROAS helps you maximize revenue by automatically adjusting your keyword, ad group, and campaign-level bids to meet a custom target return on ad spend. Your target ROAS represents how much revenue you want to earn for each dollar you spend on AdWords. For example, if your goal is to earn $7 for each $1 you spend on AdWords, your target ROAS would be 700%.
Harnessing the same real-time bidding technology behind Target CPA and Enhanced CPC, target ROAS takes into account signals such as location, browser, time of day, operating system and more to adjust your bids based on your ad’s predicted performance.
Grow sales and hit your ROAS goals with ease
To demonstrate the power of target ROAS, we’ll walk you through an example. Let’s say you’re an advertiser whose conversion values vary from product to product. Ideally, you’d love to bid higher on keywords that lead to larger orders, and lower for keywords that lead to smaller ones, however, this would be time consuming and complex to do manually.
You can use target ROAS to help you dynamically select the right bid for each auction. Here’s what you’d do next:
Once you’ve applied this bid strategy to keywords in your account, AdWords will predict the likelihood that a click will lead to a high-value sale. Based on this likelihood, the system then sets unique bids for each click, taking into account your specified ROAS target. Since this happens automatically and in real time every time your ad is shown, your bids are optimized toward your goals without having to enter a single manual bid.
Once you begin using target ROAS, you’ll see a rough average of the Max CPC bids Google is setting in Search Network auctions in your Max CPC column. This helps illustrate the auctions’ bids for keywords that are using the bid strategy.
Learn more
To learn more about getting started with target ROAS, visit the AdWords Help Center. You can also tune into the Target ROAS webinar on October 22nd for a live walkthrough on setting up conversion values and using this new strategy. You can sign up for the webinar here.
Posted by Wilfred Yeung, Product Manager, Bidding in AdWords
October 1st, 2013 | by Rob Newton | published in Google Adwords
As consumers are increasingly on the go and switching between devices, marketers are telling us they want to see a more complete and accurate picture of how their online advertising drives conversions. Conversions can come in many forms: visits to stores, phone calls, app downloads, website sales or purchases made after consulting various devices. Getting better insight into these complex purchase paths can help you optimize your online advertising and allocate budget more effectively.
Introducing Estimated Total Conversions
Today, we are introducing Estimated Total Conversions for search ads on Google.com. This is an exciting first step to give marketers more insight into how AdWords drives conversions for your business by showing you both the conversions you see today, like online sales, as well as an estimate of conversions that take multiple devices to complete. Over time, we’ll be adding other conversion types like phone calls and store visits as well as conversions from ads on our search and display network.
Estimated Total Conversions will provide you with a holistic view of all of the conversions driven by your Google search advertising that can be used to make important decisions like how much to bid and how to assign budget across your various marketing channels. For the last few years, many sophisticated advertisers have been using their own analysis to get to these insights. Today, we are beginning to bring this level of insight and measurement to all advertisers.
Estimated cross-device conversions
Estimated cross-device conversions is the first new conversion type to launch as part of Estimated Total Conversions. Cross-device conversions start as a click on a search ad on Google.com on one device and end as a conversion on another device (or in a different web browser on the same device).
For example, say someone shops for “blue jeans” on her mobile phone while waiting for the morning train. She clicks on a mobile ad for ABC Blue Jeans. When she gets to her office, she goes directly to the ABC website to make a purchase. This is an example of a cross-device conversion. We calculate cross-device conversions using a sample of data from users who signed into multiple devices. Learn more about how this works.
Estimated cross-device conversions will begin rolling out globally to all AdWords advertisers starting today and continuing over the next few weeks. To see these new statistics, you’ll need AdWords conversion tracking and a sufficient volume of conversions on which to base a reliable estimate.
In the last few months, we’ve analyzed data across thousands of AdWords advertisers to learn more about cross-device conversion patterns.
Similarly, other verticals, like entertainment and retail are also seeing positive results. Businesses in these industries are now able to measure 12% and 7% more conversions, respectively, than they could before using Estimated Total Conversions.
Sean Singleton, Marketing Manager at American Apparel noted that, “We always knew our online ad investment was influencing conversions across devices, but we didn’t know how to begin estimating these numbers. Once we saw that 5.3% more conversions could be attributed to cross-device conversions in AdWords, we knew we could more accurately calculate the value we were receiving from each ad click. We also learned that mobile ads are driving 16% more conversions than we thought, so we are now investing more into this channel to gain more sales.”
More results from other verticals can be seen below.
Paving the way for marketers to measure the full value of their online advertising
We are committed to helping you gain insight into the new conversion types that are part of a constantly connected, multi-screen world so that you can make the best advertising decisions possible. In addition to cross-device conversions, both phone calls and store visits will be included as part of Estimated Total Conversions in the coming months. These are important conversions to consider — people make more than 40M calls to businesses each month directly from Google ads and are often looking for physical store locations when they search on Google, particularly on the go.
We look forward to your feedback on estimated cross-device conversions and are working hard to add new features. Over the coming weeks we’ll dive into the new features with tips and best practices on the Inside AdWords blog and on the new Think Insights page for conversions. We hope you will join us.
Posted by Sridhar Ramaswamy, SVP, Ads and Commerce
September 25th, 2013 | by Rob Newton | published in Google Adwords
According to comScore, 210 million unique visitors see ads served by the Google Display Network each month in the US alone. That’s as many viewers as all of the Emmy-nominated dramas put together! It’s hard to visualize the full Google Display ecosystem in terms of numbers alone, so we’ve created an infographic to show some of our great partner sites and the metrics (like the 1 trillion monthly impressions) they generate:
Today we’d like you to meet three publishers in the Google Display Network who help make those introductions happen: Men’s Health, Apartment Therapy and Serious Eats. Their stories embody what we think is special about GDN: the way it balances those big reach numbers with relevance and trust.
Reach
“One of the biggest advantages of working with Google is obviously the reach, and most importantly for us, the trusted reach, that Google brings to the table.”
In Men’s Health, a story about diet and nutrition might be matched with an ad for a healthy oat cereal or a video of a celebrity chef offering low-cal recipes. That kind of match is made millions of times a month. These days those connections happen more and more on mobile screens. Men’s Health now has more than 125,000 subscribers on tablets, enabling them to bring, as Ronan explains, “a totally cross-platform, synergistic opportunity to advertisers to speak to our guys whenever and wherever they’re engaging with our content.” But on a personal device like a smartphone, the trusted reach that Ronan Gardiner talks about is all the more important.
Relevance
“Our audience is 60% women, 40% men, between the ages of 25 and 45. If advertisers know who they want to reach, we’re perfect for them.”
Apartment Therapy is “saving the world, one room at a time.” Here you might see ads for handcrafted wood furniture matched to a photo essay titled “Organic Modern Dining Rooms.” Maxwell Ryan, the founder and CEO of this über-cool home design collective, attributes his site’s success to its ability to make an emotional connection with his readers: “We’re addressing a very personal space for people in a very focused way.” A personal connection with a very focused group: that’s the kind of relevance that marketers really aim for.
Trust
“Our audience is very passionate about food and they’ve come to trust us. So advertisers who advertise on SeriousEats develop that same credibility with our audience and their product.”
Founder Ed Levine says that “every post is the start of a conversation,” and we believe you should be able to say the same for every ad. The Google Display Network portfolio includes 65% of comScore’s top 100 sites, so you can feel sure that your brand conversation will be happening on a site that has earned viewers’ trust.
That’s our goal, after all: to make sure that your great ads get matched to the right audience on great sites like these. The Google Display Network makes those introductions, one match at a time, millions of times each day. We’ll keep working hard to make sure the GDN continues to grow with full measures of reach, relevance and trust. To become part of the Google Display Network with your site, sign up today!
Posted by Brad Bender, Director Product Management
September 25th, 2013 | by Rob Newton | published in Google Adwords
Display ads today need to captivate consumers with rich creative and dynamic messaging. But creating an engaging, beautiful ad takes time and effort. High quality ad creation – until now – has been a big challenge, putting it out of reach for small to medium businesses. Ready Creatives puts the power back in your hands – and makes it easier than ever before to create beautiful ads that can be consistently displayed across screens.
Instantly build IAB Standard, HTML5 compatible ads with Ready Image Ads
With one single click, take advantage of Ready Image Ads flexibility by simply adding your website URL to automatically construct display ads based on images from your website. You can customize further by adjusting the text, font, color, images, headlines, URL and more – in a way that best tells your story. Our friendly user-interface and streamlined process enables you to build display ads in minutes, automatically creating IAB standard ads in HTML5 formats using your existing elements from your website or your own uploaded images. And these HTML5 ads can be viewed across mobile devices as well as desktops!
Beautiful ads at your fingertips in Ready Ad Gallery
Ready Creatives doesn’t just quickly cobble together the elements you want included in your ad – it helps you build campaigns that engage customers with stories they love, remember and share. Our Ready Ad Gallery features pre-built templates you can easily customize based on your campaigns goals.
Choose from the following formats and watch your display ad come to life:
To get started using Ready Creatives today, log into your Adwords account and click on the Ads tab. For more information, visit www.google.com/think/products/ready-creatives.html.
Posted by Ashley Jiang, Product Manager, Google Display Network
September 24th, 2013 | by Rob Newton | published in Google Adwords
Working with Ipsos Research, we surveyed 3,000 mobile searchers who had recently made purchases across different industries to understand the role that click to call – from paid or organic search results – played in the purchase process. We found that calls are not only an important channel for research and transaction, but also the presence of a phone number in search results can strongly influence the perception of a business’s brand.
Click to call is important to consumers across all verticals.
Across all seven of the verticals we researched (Travel, Restaurant, Auto, Local Services, Retail, Finance, Technology) click to call was an important feature for people looking to find information and make purchases.
Consumers rely on calls for research and transacting.
We broke down the purchase process into its component phases – Inspiration, Research, Purchase, and Post Purchase Experience – to see when consumers are most likely to call a business. We found that calling is most important during the research and purchase phases, where 52% and 61% of mobile searchers respectively say it’s important to have the ability to call. This means that a large number of calls happen when someone is ready to buy or helps a consumer move closer in purchase consideration.
Calls originating from the search results page are valuable for businesses.
88% of mobile searchers indicated that the length of the call is important to them, so we took a look at our our own internal data and found that almost 3 out 4 calls resulting from mobile search ads lasted longer than 30 seconds, and that calls from ads lasted on average six minutes. This suggests that the majority of calls generated by mobile search ads are not quick informational calls, but instead are more substantive research or transactional calls.
Adding click to call can also boost the effectiveness of your ad, whether it’s because users feel more confident in your business or because of the larger ad size due to the call button. On average, AdWords advertisers that implement click to call see an increase of 8% in the click through rates of their ads.
The call button influences brand perception.
The ability to call a business directly from the search results not only helps to drive purchase, but is also an important factor in brand perception. Nearly half of mobile searchers, indicated that the lack of a call option would lead them to be both frustrated with the business and more likely to turn to another brand. Additionally, 33% said that they would be less likely to refer the brand to others and would be less likely to use the brand in the future.
IMPLICATIONS
It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry. Businesses can easily help mobile searchers get in touch by attaching call extensions to their mobile search ads. While the presence of the call button in organic results depends on a number of factors, you can schedule your mobile search ads and call extensions to show only at relevant times or only in specific searches. Advertisers can also view call specific reporting metrics from their call extensions to identify areas to further optimize performance.
Additionally, businesses should measure and assign value to the calls driven by their advertising. With AdWords, businesses can now measure calls as conversions, allowing them to assign value to calls that their ads drive.
To explore more of the findings from our calls research visit the Think with Google site or click here to learn how to get started with call extensions now.
Posted by Adam Grunewald, Mobile Marketing Manager
September 23rd, 2013 | by Rob Newton | published in Google Adwords
To help you have a more complete and accurate view of your customers’ path to purchase as you optimize and evaluate your ROI, we recently launched cross-account conversion tracking and the ability to import conversions in AdWords.
Today, we’re also adding the capability to customize your conversion counting window from 7 to 90 days after a click. Previously, AdWords only counted conversions occurring within 30 days after a click.
Benefits of customizing your conversion window:
Customizing your conversion window
You can edit your conversion window in the ‘Conversions’ tab under Tools and Analysis (see image below):
When you click to edit your conversion window, you’ll see a link to the Search Funnels time lag report. When you view this report, you’ll see the average and a distribution of the length of time it takes your customers to complete a conversion after clicking on keywords in your account. You can use this to help you decide how long of a window to set.
For more information on how to customize your conversion window, check out this help center article.
Posted by Vishal Goenka, Product Manager, Conversions in AdWords
September 5th, 2013 | by Rob Newton | published in Google Adwords
Potential buyers have increasingly turned to the web as the first step in their purchase decisions. So for years, digital marketers in insurance, auto sales, and other high consideration industries have been using AdWords to build awareness and generate leads. These leads have been handed to sales reps, who then help customers complete the purchase process.
In AdWords, you’ve been able to see which keywords lead to higher or lower lead volumes, and to optimize for a cost per lead goal. But there’s been no easy way to measure and optimize in AdWords for events that happen beyond the website, like a customer order taken over the phone by your sales team.
New Conversion Import Feature
The new AdWords conversion import feature can help you measure and optimize for the complete end-to-end purchase process. Now you can upload your offline conversion events into AdWords and see how clicks on your ads led to sales made in the offline world such as over the phone or via a sales rep.
And since your offline conversion events will be incorporated into your existing AdWords conversion data, tools such as Search Funnels, Automated rules and Flexible bid strategies can leverage that data.
How you might use the conversion import feature
Let’s see how importing conversions can help a small business measure and optimize for the entire customer journey, from online leads to offline sales.
Isabelle designs, builds and sells high-end custom furniture. She uses AdWords to drive prospective customers to her website, where they can submit their contact information and request a sales call. AdWords Conversion Tracking can measure these raw lead submissions, but since most of them won’t result in a sale, she optimizes her campaigns on raw submitted leads; not actual sales.
Now that she’s able to import her offline conversion data (including sale value), Isabelle can better understand which keywords drive the most profitable sales. With a more accurate ROI picture, Isabelle can better manage her bids and budget.
How to get started
For step by step directions to get started, check out this article on how to import your offline conversions.
Several software solution providers, including Marketo, Mongoose Metrics and SugarCRM have also posted guides on integrating with this new feature. In addition, we have published a guide for integrating with Salesforce.com’s Sales Cloud.
More to come
As we mentioned last week, with the launch of cross-account conversion tracking and Search Funnels, we’re working on tools like the conversion import feature to help you measure your customer’s complex path to purchase.
Our product roadmap has lots of improvements and new features aimed at providing a more complete picture of your customers’ journey and more accurate measure of ads effectiveness across devices and across channels. Stay tuned!
Posted by Jon Diorio, Product Management Lead, AdWords Reporting & Insights