Shoes of Prey, an online retailer that sells custom-made shoes globally, have made significant improvements in their online conversion rates thanks to insights gleaned from their Multi-Channel Funnels reports. Through taking action based on these insig…
Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi, Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is…
The introduction of custom variables to Google Analytics opened up many possibilities in measurement for site owners. It allows you to extend the dimensions tracked by Google Analytics to include facets that are meaningful to your business. For example…
One of the most effective ways for startups and small businesses to generate more sales on their e-commerce sites is to optimize their site for conversions. With no large marketing budgets to play with, this is one of the most cost-effective means of d…