Google Data

• Bosnian is an official language in Bosnia and Herzegovina that’s also spoken in regions of neighboring countries and by diaspora communities around the world.
• Cebuano is one of the languages spoken in the Philippines, predominantly in the middle (Visayas) and southern (Mindanao) regions of the nation.  
• You can hear the Hmong language spoken in many countries across the world, including China, Vietnam, Laos, Thailand and throughout the United States.
• Javanese is the second most-spoken language in Indonesia (behind Indonesian), with 83 million native speakers.
• Marathi is spoken in India and has 73 million native speakers. Google Translate already supports several other Indian languages: Bengali, Gujarati, Hindi, Kannada, Tamil, Telugu and Urdu.

With the exception of Bosnian, these new languages are “alpha,” meaning while the quality isn’t perfect, we will continue to test and improve them over time.

You can select [Offline Languages] in the app menu to see all the offline language packages available for download. To enable offline translation between any two languages, you just need to select them in the offline languages menu. Once the packages are downloaded, you’re good to go.

We are pleased to announce that the nominations for the Community Elected Board seat are now Open! The nomination period will run from March 22, 2013 through April 5, 2013. To nominate yourself for the board, simply email officers@openso…

Your knowledge of a language is largely determined by how well you can say the right things at the right time. But with so many useful phrases out there, it can be hard to keep track of them all, let alone recall them when needed.

On February 19th, we held a webinar in which we discussed both the immense potential of consolidated buying platforms as well as considerations and requirements for achieving such integration. If you missed this event, you can watch it here on demand.

During the webinar, our guest Joanna O’Connell, Principal Analyst at Forrester Research presented the results of new commissioned research on Navigating the Road to the Consolidated Buying Platform. While the study began with interviews focusing on the consolidation of display buying through DSPs, it became clear over the course of the research that marketers and media execs are actually thinking in much larger terms about consolidated platforms—wanting truly integrated cross-channel solutions for media management, buying, and attribution.

Joanna believes that the future of digital media is audience-centric, programmatic, and data-driven, with the growth of real-time buying demonstrating this marketplace shift. Consolidated platforms that streamline reporting, consolidate buying, and enable cross-channel management are a natural progression of this evolution. They can offer agencies and advertisers new operational efficiencies, improved targeting and campaign performance, and more accurate reporting and insights. In this presentation, Joanna painted a picture of an industry ripe for consolidation but in need of a clear path to get there.

So how do we get from simply buying in various media channels to a seamless, data-driven, multi-channel approach to media management? According to the commissioned study conducted by Forrester Consulting, the first step is consolidating reporting, which leads to more effective measurement as well as operational efficiencies for more accurate analyses. Beyond that, each agency and advertiser must evaluate how consolidating data, audiences, and measurement could lead to better buying, attribution, and ultimately marketing insights for their own business.*

* “Navigating the Road to the Consolidated Buying Platform,” Jan 2013

Posted by Emily Wright, Product Marketing Manager

Considering the vast number of ways that users type in our 65 supported languages, we are pleased to announce the integration of Google’s new input tools in Google Translate. We have always allowed you to choose among alternative input methods, but your choice was limited. For example, only one of four popular input methods for Chinese was previously available. Our new input tools greatly expand the set of available input methods for many languages.

A Cyrllic letter-printing telegraph keyboard

We believe that your choice of input tools is important, because the best way to input text with a keyboard varies from language to language, and even from person to person. Every language has its own set of popular input methods, each familiar to its own subset of users. For example, the Portuguese keyboard has two common layouts, one popular in Brazil and another in Portugal. In addition, given the popularity of Latin-alphabet keyboards, a transliteration input tool is often the preferred input method for many languages, allowing users to convert Latin-alphabet input into the proper written script. (Chinese has over 80,000 characters. Try fitting them all on a keyboard.) With the right transliteration input tools turned on, you can simply type “privet” to input привет, “tieng chao” for tiếng chào, and “nihao” for 你好.

It’s easy to start using our new input tools. Once you have chosen your input language, you will see the input tools icon at the bottom of the text area. Click the icon to turn on the input tool or switch to another input tool in the drop-down menu.



The new input tools are now also available in other Google products, including Gmail, Drive, Chrome, and Android, as well as in Windows. We hope our new input tools will make your translation experience easier than ever!

- The Google Translate Team

featuring Joanna O’Connell, Principal Analyst, Forrester Research Inc.
and Danny Huynh, Managing Director of Digital and Client Leadership, Mindshare
hosted by Chip Hall, Director of Media Platforms Sales, Google

Digital ad spend is growing. Programmatic is on the rise. DSPs are gaining traction. But for marketers and media buyers, this often becomes just another channel to add to the many they already manage. So how do we get from simply buying RTB to a seamless, data-driven, multi-channel approach to media management?

Please join DoubleClick on February 19th for a webinar in which we explore the trend of consolidated media buying and management. In this webinar:

Register here for the webinar to be held on Tuesday, February 19, 2013 at 10:00am PST / 12:00pm CST / 1:00pm EST. The full study conducted by Forrester on the topic will be available for download following the webinar.

Posted by Emily Wright, Product Marketing Manager

DoubleClick Bid Manager: 15 Minute Campaign Tune-Up
Wednesday, February 27th, 2013 – 12:30pm – 1:30pm EST

Join us for the first in a new series of live webinars covering tips and tricks to managing your campaigns in DoubleClick Bid Manager. This one hour session covers quick and easy ways to make pacing and performance improvements to campaigns when you are limited on time. This training is ideal for DoubleClick Bid Manager users who work in the interface and have set up and launched at least one campaign. Please register in the DoubleClick Bid Manager Help Center.

Posted by Molly Larrison, DoubleClick Bid Manager Product Trainer

I’m excited to announce the OpenSocial Foundations presence at ApacheCon NA in Portland at the end of February. We have two great sessions lined up…Make #hashtags come alive using Apache Rave and OpenSocial! ( http://na.apachecon.com/schedule/present…

Happy New Year everyone! We hope 2013 will be as promising and rewarding of a year as it’s shaping up for OpenSocial. We are excited to announce us being a part of several events this quarter…

IBM Connect

Once again there will be lots of OpenSocial going on at IBM Connect, going on in Orlando from January 27th thru the 31st. In the exhibits area stop by the IBM Signature Solutions Area to see how OpenSocial is being leveraged to extend the reach and integration of Social Capabilities to third-party applications. You’ll learn more about OpenSocial and other standards are driving innovation for integration across business applications.

There also are a number of OpenSocial related sessions, namely…

• INV211 : The New Social Business Paradigm with OpenSocial
• AD103 : Social Standards Across IBM Connections, IBM Notes, IBM iNotes and IBM Domino
• AD206 : IBM Lotus Domino XPages: Embrace, Extend, Integrate
• AD212 : Whats New in IBM Lotus Notes Widgets and LiveText: Linking Your Data to the World!
• ID101 : What’s New in IBM iNotes 9.0 Social Edition
• BP209 : In The Land of Social Apps, the API is King
• JMP102 : Extending Your App Arsenal With OpenSocial

ApacheCon NA

We will also be a part of ApacheCon North America 2013, going in Portland, OR from February 24th thru the 28th. The official conference, trainings, and expo of The Apache Software Foundation (ASF), ApacheCon draws Open Source users, developers, gurus, students, novices, community managers, and enthusiasts to address today’s issues, opportunities, and solutions focusing on the ASF’s nearly 150 projects and initiatives. With both Shindig and Rave as official Apache projects, we will be bring the OpenSocial message through two sessions…

• Make #hashtags come alive using Apache Rave and OpenSocial! – http://na.apachecon.com/schedule/presentation/196/
• OpenSocial Embedded Experiences with ActivityStrea.ms in Apache Rave – http://na.apachecon.com/schedule/presentation/143/
  

CeBIT 2013 – Hannover, Germany

We will also be at CeBIT in Hannover, Germany, which is the world’s largest and most international computer expo. Held each year on the Hanover fairground, it is considered a barometer of the state of the art in information technology. We are excited to have a panel discussion with several OpenSocial Foundation board members, along with foundation president Mark Weitzel, on one of the stages. In addition, look for OpenSocial foundation members SugarCRM and IBM exhibiting, and come visit the OW2 village.

We look forward to having more events in 2013 to bring the OpenSocial message to the social business community.

‘Tis the season to make our resolutions for 2013. But instead of making ones that you know you won’t keep, how about trying our countdown of 10 resolutions to make your programmatic display campaigns more effective this year? Just think of it—all…

Posted by Mayuresh Saoji, Product Manager, Google News[Edited 02/13/2013] Update: The new Google News experience for tablets is now available in most English editions worldwide. Hope you enjoy it!There’s something special about reading news on your tablet. Indeed, swiping through Google News on your tablet is a comfortable and effective way to find more articles from great publications that satisfy your needs and tickle your serendipitous interests. Starting today, Google News feels even more natural and fluid on tablet devices. For example:

• You can find new articles, news sources, and even topics of interest with intuitive gestures. Swipe horizontally between sections – from Business to Entertainment, for example – or tap “Explore in depth” to see multiple articles and other info related to a particular story.
• We’ve also added more breathing room between articles, making it easier to spot the stories you really care about.

We think these improvements will help Google News send even more visits to news sites (six billion per month and counting).  

To give it a try, just visit news.google.com with your Nexus 7, Nexus 10, or iPad. 

Paris, France – November 30, 2012 – OpenSocial Foundation announced today on becoming an OW2 associate member. This formal relationship brings two market-leading open foundations together, bringing the message of social cloud middleware to a larger worldwide market. OpenSocial Foundation is a Platinum sponsor and exhibitor at this year’s OW2Con, with foundation president Mark Weitzel keynoting today on how open standards and open source are driving social business.

“The OpenSocial Foundation continues its commitment to reaching out across the industry to build a robust social business ecosystem. We are excited to work closer with OW2 and it’s consortium members to further advance standard based social middleware.” said Mark Weitzel, President of the OpenSocial Foundation

“We were excited to have OpenSocial as a Platinum sponsor of OW2 Con this year.” said Cedric Thomas, CEO of the OW2 Consortum. “With the growth of cloud computing and SaaS delivered social business applications there is a great deal of synergy between OpenSocial and OW2. It only seemed natural to find ways to align our efforts more closely together. We look to move away from legacy portal systems and towards social systems of engagement, we look forward to working with the OpenSocial and Apache Rave communities to define and build the next generation open, standards based, social platform.“

Announcement of OpenSocial 2.5 specification.

In addition, the OpenSocial Foundation also announces today the general availability of version 2.5 of the OpenSocial specification. This release adds in new features that were previously in incubation, such as the Common Container, which formalizes the APIs for application lifecycle and management, as well as adds new capabilities such as the ability to introspect the services with an OpenSocial platform through a metadata API.

“OpenSocial provides the leading and most mature standards based component model for SaaS delivered social business applications.”, said Mark Weitzel, President of the OpenSocial Foundation.
“Version 2.5 continues to set the benchmark for community driven innovation and fosters interoperability, choice, consistency, innovation, and quality between social platforms and 3rd party applications.”

For a more complete list of the changes, see the full release notes at http://bit.ly/os25publishedspecissues, and you can download the full specification at http://docs.opensocial.org/display/OSD/Specs.

About OW2
Founded in January 2007, OW2 is an independent industry community dedicated to developing open source code infrastructure and to fostering a vibrant community and business ecosystem. The OW2 Consortium hosts some one hundred technology Projects, including ASM,Bonita, eXo Platorm, Funambol, JOnAS, Joram, Orbeon Forms, PEtALS, SpagoBI and XWiki. More information at: www.ow2.org.

About OpenSocial
The OpenSocial Foundation, an industry recognized standards body, dedicated to advancing the social web through community innovation and open source. Established in 2008, the Foundation provides the leading and most mature standards based component model for SaaS delivered social business applications. Widely supported by a majority of leading consumer and enterprise social platforms, such as IBM, Jive, and SugarCRM, the OpenSocial specification fosters the development of a growing set of socially-aware off-the-shelf applications. Through open source projects such as Apache Rave and Shindig, it provides a well-defined way for 3rd party applications to richly interact with users directly in their activity stream. For more information, visit www.opensocial.org.