We have launched a new UI for all Google Drive pickers–the interface that allows people to select and insert content stored in Google Drive (e.g. Insert files from Drive, Insert Images from Drive, etc). The UI will closely align with the new Google Dr…
This new offering allows you to deep dive into the product areas that are most valuable to you through tailorable, self-study training solutions for DoubleClick for Publishers, DoubleClick Ad Exchange and AdSense.
As your one-stop training destination for all publisher-facing products, the materials have been designed to suit a variety of roles and skill levels. Whether you’re starting out as a trafficker or you’re a seasoned manager, there’s a training solution suited to your needs:
Access the same high-quality content delivered at our in-person classroom trainings from the convenience of your own computer. With a huge variety of regularly updated learning resources, there’s never been a better time to brush up on your skills.
Visit g.co/PublisherU and kick-start your training today!
Posted by Marcus Jacobs, Technical Trainer
Q: What topics should we expect to hear about this year?
A: I don’t think it will come as a surprise that our team has been very focused on how to make digital work for brands and premium publishers. You can expect to hear a lot more about that. Also, since this event marks Google’s annual conversation on the future of digital advertising, we’ll discuss how digital is redefining consumer behavior, content development, and the ways that advertisers and publishers reach their customers.
Q: Will the live stream include any special guests?
A: I’ll be joined by Nikesh Arora, our Chief Business Officer at Google, and Jeffrey Katzenberg, the CEO and Co-Founder of DreamWorks Animation. I’m looking forward to hearing Jeffrey talk about how technology has changed content creation.
Q: What consumer trends are impacting the way brands and publishers think about digital?
A: When we started this DoubleClick event 14 years ago, going online was a deliberate act that required going to a computer and “logging-in”. The days of going online are coming to an end. Today’s digital experience is one that is always-on and always with us. As a result, digital has become far more personal, and one of the most personal forms of communication – video – is playing a more central role in our online lives. All these factors have major implications for brands and publishers, which we’ll discuss at the event.
Q: So…any scoops you can give us?
A: As I mentioned, video has been very much on my mind lately. Getting video right is something that is essential to our brand, agency, and publisher partners…expect to hear more about what we have planned to help make that happen.
We hope you can join us on Wednesday, June 4th at 9:30 am PDT / 12:30 pm EDT. Register to watch the live stream or to receive the recording.
-The DoubleClick Team
How will digital advertising evolve next? You’re invited to tune in live as industry leaders tackle the question at DoubleClick’s annual event on digital trends.
Speakers include:
Jeffrey Katzenberg, CEO of DreamWorks Animation
Nikesh Arora, Chief Business Officer at Google
Neal Mohan, VP of Display Advertising at Google
Register now for the live stream
Wednesday, June 4
9:30 am PDT – 10:45 am PDT / 12:30 pm EDT – 1:45 pm EDT
Time not convenient? When you register you’ll receive a link to watch the recording on demand.
Here’s footage from last year’s event to give you a taste of the 2014 live stream:
We hope you can join!
Posted by Jane Brinkley, Product Marketing Manager
advertising industry and at DoubleClick, we’re building tools to power publishers’ native solutions. Today, we’re shining a light on BuzzFeed, who is using DFP to succeed in this space.
Scaling for success
BuzzFeed needed a customized and robust infrastructure that could keep up with its growth and reliably serve ads across different platforms. The team turned to DFP for it’s scalability, enabling them to “focus on what we do best, and giving us the credibility that comes with working with the industry leader.” Using DFP for ad serving and inventory management has been critical for BuzzFeed’s success. “We haven’t had to worry about anything with DFP – it just works.” Eric emphasizes.
Integrating the best of BuzzFeed with DFP
In addition to ad serving, BuzzFeed leverages the openness and flexibility of the DFP API to integrate its proprietary technologies- which help determine the content to promote- with DFP’s ad targeting and delivering capabilities to serve the ads.
When it comes to tracking, DFP also enables BuzzFeed to accurately measure its social advertising: “The fact that DFP easily integrates with other third-party tracking solutions and our custom analytics – with low discrepancies – is a big benefit for us,” says Eric.
Taking engagement cross-device
Moreover, with over half of its traffic (and growing) coming from mobile devices, BuzzFeed deeply values the ability to work fluidly and consistently across platforms with DFP. “It is hugely important for us that we can work with just one vendor – DoubleClick – to serve ads seamlessly across desktop, mobile web and mobile apps,” notes Eric.
Powering long-term growth
As it examines the future of its native advertising program, BuzzFeed has three clear goals: leadership in social, content-driven advertising, continued growth in mobile, and international expansion. Eric notes, “with the flexibility, scale and robust infrastructure that it offers, DFP plays an important role in all three of these goals.”
To get the full scoop on BuzzFeed’s success with native advertising, download the full customer story here. Stay tuned to the DoubleClick for Publishers blog for even more customer success stories.
Posted by Jane Brinkley, Product Marketing Manager
[This post is by Dan Morrill, Open Source & Compatibility Program Manager. — Tim Bray]
Way back in November 2007 when Google announced Android, Andy Rubin said “We hope thousands of different phones will be powered by Android.” But now, Android’s growing beyond phones to new kinds of devices. (For instance, you might have read about the new 7” Galaxy Tab that our partners at Samsung just announced.) So, I wanted to point out a few interesting new gadgets that are coming soon running the latest versions of Android, 2.1 and 2.2.
For starters, the first Android-based non-phone handheld devices will be shipping over the next few months. Some people call these Mobile Internet Devices or Personal Media Players — MIDs or PMPs. Except for the phone part, PMP/MID devices look and work just like smartphones, but if your app really does require phone hardware to work correctly, you can follow some simple steps to make sure your app only appears on phones.
Next up are tablets. Besides the Samsung Galaxy Tab I mentioned, the Dell Streak is now on sale, which has a 5” screen and blurs the line between a phone and a tablet. Of course, Android has supported screens of any size since version 1.6, but these are the first large-screen devices to actually ship with Android Market. A tablet’s biggest quirk, of course, is its larger screen.
It’s pretty rare that we see problems with existing apps running on large-screen devices, but at the same time many apps would benefit from making better use of the additional screen space. For instance, an email app might be improved by changing its UI from a list-oriented layout to a two-pane view. Fortunately, Android and the SDK make it easy to support multiple screen sizes in your app, so you can read up on our documentation and make sure your app makes the best use of the extra space on large screens.
Speaking of screen quirks, we’re also seeing the first devices whose natural screen orientation is landscape. For instance, Motorola’s CHARM and FLIPOUT phones have screens which are wider than they are tall, when used in the natural orientation. The majority of apps won’t even notice the difference, but if your app uses sensors like accelerometer or compass, you might need to double-check your code.
Now, the devices I’ve mentioned so far still have the same hardware that Android phones have, like compass and accelerometer sensors, cameras, and so on. However, there are also devices coming that will omit some of this hardware. For instance, you’ve probably heard of Google TV, which will get Android Market in 2011. Since Google TV is, you know, a stationary object, it won’t have a compass and accelerometer. It also won’t have a standard camera, since we decided there wasn’t a big audience for pictures of the dust bunnies behind your TV.
Fortunately, you can use our built-in tools to handle these cases and control which devices your app appears to in Android Market. Android lets you provide versions of your UI optimized for various screen configurations, and each device will pick the one that runs best. Meanwhile, Android Market will make sure your apps only appear to devices that can run them, by matching those features you list as required (via tags) only with devices that have those features.
Android started on phones, but we’re growing to fit new kinds of devices. Now your Android app can run on almost anything, and the potential size of your audience is growing fast. But to fully unlock this additional reach, you should double-check your app and tweak it if you need to, so that it puts its best foot forward. Watch this blog over the next few weeks, as we post a series of detailed “tips and tricks” articles on how to get the most out of the new gadgets.
It’s official folks: we’re living in the future! Happy coding.
Weight Watchers helps its customers “move the needle,” and DFP and AdX have helped them do the same with their own online properties.
Read the full Weight Watchers story »
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| Punjabi on the Google Translate desktop web app |
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| Mongolian on the Google Translate Android app |
Posted by Arne Mauser, Software Engineer
Let’s say you’re taking your first vacation abroad and decide to head to Spain. The only problem? You don’t speak Spanish. Now — equipped with just your Android device — you can have a fully translated back-and-forth conversation from Spanish to English with very little work. All you need to do is open up your Translate app and press the microphone icon. We’ve also added gesture support, so with a simple turn of the screen, you can switch back and forth between languages. This makes ordering food in that authentic Tapas restaurant a whole lot easier!
Posted by Matthew Gaba, Product Manager
“There is a tremendous need for a standardized component model for delivery of cloud applications into the enterprise, and across many platforms. OpenSocial is the only community-led initiative working in this space to define a standard,” said Mark Weitzel, President of the OpenSocial Foundation. “In working with the W3C, we believe that we can accomplish more and reach a broader audience of developers to proliferate and optimize solutions across enterprises. We are excited to progress our objectives with these upcoming discussions in San Francisco.”
If you’re on vacation in Kyoto, and want to learn more about an exotic flower arrangement, use text-input to type in your question and translate from English to Japanese with ease. You can also hear your translation spoken back to you in Japanese.
The Google Translate team is always working to make information more accessible to individuals around the world. In Google+ this means bringing people together regardless of their written language, and breaking down language barriers that can limit the exchange of ideas.
We’re rolling out the feature gradually on desktop, so look for the new “Translate” link, and let us know your thoughts!
Posted by +Ed Chi, Research Scientist, and +Lichan Hong, Software Engineer
From DoubleClick to Google+ to YouTube to Wildfire – each month we create a ton of content to help publishers like you grow your business and navigate an increasingly complex landscape.
Until now, we haven’t put the best of this content one convenient place – your inbox. That’s why we’re launching Google Publisher Connection, a monthly newsletter with case studies, research, events and trends designed to help you stay ahead of the curve and on top of the issues impacting your business.
Subscribe now and we’ll add you to the monthly Google Publisher Connection mailing list.
Read the first issue here.
Posted by David Hertog, Product Marketing Team
Anand Paka, Google News Product Manager
Did my favorite team win or lose? Should I carry sunscreen or rain gear when I go hiking this weekend? And what did I miss in the world of technology and business? These quintessential questions of the day are all ones that Google News can provide quick answers to with some nifty new features. The aim is all about making news more relevant and useful to you by surfacing content that you might need in a hurry.
1. For avid sports fans, a newly introduced “Sports Scores” section on the News homepage and the Sports page will give a snapshot of live, recently concluded and imminent sporting activity. From this summary, it’s easy to dive in further and do things like click on a score for details of the match or on a specific team to get recent news about it. The section is customizable; for example, if you prefer not to see hockey scores, you can turn hockey ‘off’ while keeping the other sports ‘on’. You can also remove the entire section if you prefer. At the outset, we’re launching in the US, with the big four sporting organizations covering basketball, football, baseball and hockey. Over time, this section will expand to other countries and sports. Stay tuned.
2. Our homepage also has a new Weather section on the right-hand column. With a quick glance, this section lets you see the 4-day weather forecast starting from today. The weather section is ‘smart’ – it defaults to show the weather for your current location. (As with local news, you can set this location manually.) We think this is a neat feature as you can track local weather conditions right next to the top stories without having to jump elsewhere to get this information.
3.The Editors’ Picks section has been a great channel for publishers and readers alike. It offers publishers a unique way to showcase their best work and build their brand, while enabling readers to discover great content that they might otherwise miss. Today we have extended Editors’ Picks from our homepage to our section pages so that you can now enjoy these hand picked articles for the particular section that you are reading at any given time. Editors’ Picks are now being introduced into the Technology and Business sections with plans to add more over time.
Look for these features the next time you visit Google News.
