The following is a guest post from Julie Ferrara-Brown, Director of Quantitative Analysis for WebShare. WebShare is one of our Website Optimizer Authorized Consultants. The case focuses on exploring more than just a single conversion. Often, optimizing…
Posted by Trevor Claiborne, Website Optimizer team
Today at the eMetrics conference in Washington DC we announced the new Website Optimizer Experiment Management API. The API allows for the creation and management of experiments outside of the Website Optimizer interface. I’d like to share a bit about …
If you’ve recently looked at your Website Optimizer reports you may have noticed something different. Today we launched another new feature designed to help you better understand the performance of your variations: over time charts.With over time chart…
If you’ve recently looked at your Website Optimizer reports you may have noticed something different. Today we launched another new feature designed to help you better understand the performance of your variations: over time charts.With over time chart…
I’m blogging from 30,000 feet on my way from San Francisco to Washington DC (thanks Virgin) to let you know that the Website Optimizer team will be at the eMetrics Marketing Optimization Summit in Washington DC this week. If you’ll be at eMetrics pleas…
I’m blogging from 30,000 feet on my way from San Francisco to Washington DC (thanks Virgin) to let you know that the Website Optimizer team will be at the eMetrics Marketing Optimization Summit in Washington DC this week. If you’ll be at eMetrics pleas…
A little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, “Now I know why visitors are…
A little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, “Now I know why visitors are…
Part of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add y…
Part of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add y…
Search Engine Strategies San Jose starts today, and conversions is definitely a hot topic. Members of the Website Optimizer team and our partners are speaking throughout the show, and there’s a lot more going on.Tuesday, August 11th, 2009Always Be Test…
When I talk with users of Website Optimizer, they often tell me how exciting it is watching a test unfold and seeing the final results. That feeling you have after realizing that the new call to action section just sextupled your conversion rate is not…
Google Website Optimizer lets you run two types of experiments: A/B and Multivariate. Both types help refine your website to increase conversions, but some tests are better suited for A/B while others are better suited for Multivariate. Choosing the ap…
Website Optimizer and Google Analytics are both tools that can help you increase your ROI on your website. Like any tool, you can get more out of it with training, such as our Seminars for Success.Seminars for Success are all-day, in-person trainings o…