In less than two weeks, Conversion Conference East will take place in Washington DC. Google Website Optimizer will be there along with Google Analytics. Conversion rate optimization is still a young discipline in the world of interactive marketing. The…
Today, we announced the launch of Google Instant, a new Google.com interface that shows relevant results while the user types. This exciting new search interface applies to both search results and related ads. We expect Google Instant will help users f…
Have you ever sorted a report by bounce rate and seen nothing but entries with a 100% bounce rate? Have you then noticed that these entries only have 1 visit? Not only is this useless and frustrating, but it obscures the real data points that you care …
This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing.Testing is probably the …
This guest post was contributed by Daniel Waisberg, the Founder and Editor of Online Behavior, a Marketing Measurement & Optimization website. Daniel looks at how you can use DoubleClick Ad Planner to find ideas for testing.Testing is probably the …
This is a guest post from Tom Critchlow who is an excel ninja, data geek, analytics nerd and head of search for Distilled, a London & Seattle based search agency. Tom provides a cautionary tale on the importance of keeping your site up to date.This…
Late last week, we made a change that caused some visits and campaign data to be processed incorrectly. All data was properly collected, but your reports may currently be missing some visits and campaigns information for the dates June 24th through Jun…
Last month, we made a number of announcements around the Google Analytics ecosystem. Along with launching the Google Analytics Application Gallery and making the new, faster page tag the default, we released a major update of the AdWords reports in Goo…
Google Analytics and Google Website Optimizer Seminars for Success are a great way to get in-depth, hands-on training on two products that can help you maximize your marketing and website ROI. Seminars are available coast-to-coast all summer long. Star…
Two great industry conferences are happening next week in San Jose: eMetrics and the Conversion Conference. Veterans of the industry will be familiar with eMetrics, but you may not know about the Conversion Conference.The Conversion Conference is a bra…
Despite the travel havoc caused by the volcano in Iceland, today we hosted our first Google Analytics User Conference in Europe. Six of our Dutch partners joined forces to deliver an interactive and informative day for hundreds of our Dutch users.Clanc…
Today, our web search team announced how Google search now uses site speed as a factor in ranking. All things being equal, a faster loading site is better than a slower site.With this announcement, we wanted to remind you about Google Analytics asynchr…
Custom variables is one of the most powerful features in Google Analytics. With them you can segment traffic by almost any attribute. We recently hosted a webinar on how to make the most effective use of custom variables. If you missed it, you can now …
Over the years we’ve worked hard to make complex data easy to access and easy to understand. We’ve released features like Advanced Segmentation, which lets you segment your traffic on the fly, Custom Reporting– the ability to create and share your…