(Cross-posted on the Official Google blog)
It’s now clear that investments in new technologies, new ad formats and improved buying and selling processes are helping to grow the display advertising pie. This benefits publishers who make more money fr…
(Cross-posted on the Webmaster Central and Social Web blogs)
When we introduced the +1 button in March, Google search took a small step in an important direction. Search results can be more helpful, and more personal, when recommendations from the peo…
DoubleClick for Publishers (DFP) provides several ways for you to understand where your revenue is coming from with comprehensive reporting on your ad inventory and delivery. Customizable reporting options enable you to easily segment your data across …
DoubleClick for Publishers (DFP) provides several ways for you to understand where your revenue is coming from with comprehensive reporting on your ad inventory and delivery. Customizable reporting options enable you to easily segment your data across …
We know that as a publisher it can be challenging to get noticed by advertisers – let alone find and contact all the potential advertisers who may be trying to reach your site’s demographic or content areas.Today we’re excited to announce the beta laun…
We know that as a publisher it can be challenging to get noticed by advertisers – let alone find and contact all the potential advertisers who may be trying to reach your site’s demographic or content areas.Today we’re excited to announce the beta laun…
A few months ago we introduced the new DoubleClick for Publishers (DFP) API – enabling publishers and third-parties to customize and extend how they use DFP.The API comes in two flavors: sandbox and production environments. When we initially released t…
A few months ago we introduced the new DoubleClick for Publishers (DFP) API – enabling publishers and third-parties to customize and extend how they use DFP.The API comes in two flavors: sandbox and production environments. When we initially released t…
Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to your ad operations.The new DoubleClick for Publishers (DFP) mobile interface lets you quickly check your ad operations and account perfo…
Over the past few months, many of you have let us know how much you’d like to have fast and easy mobile access to your ad operations.The new DoubleClick for Publishers (DFP) mobile interface lets you quickly check your ad operations and account perfo…
This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue – Ed.
For millions of online publishers…
This is the latest post in our series on the future of display advertising. Today, director of product management Jonathan Bellack looks at our efforts to help online publishers generate more advertising revenue – Ed.For millions of online publishers
The rapid pace of change in the advertising space can be dizzying. From new ad formats to new ad systems, from startups to mergers, the marketing industry is running at a million miles an hour, and it’s often daunting to keep up with it all. We know …
In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Over the next few days we’ll be completing the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of D…
In February, we announced the roll-out of Google’s next generation ad server, DoubleClick for Publishers (DFP). Over the next few days we’ll be completing the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of D…