(Originally posted on the Inside AdSense blog)It’s no secret that I watch a lot of video ads. It’s one of the perks (or pains!) of working in the video advertising business. And yet, I was surprised to see that my younger cousins were gathered…
For websites that sell display advertising, the ad tag is the essential link between a publisher’s ad server, such as DoubleClick for Publishers (DFP), and website content. An ad tag is a snippet of code that is inserted into the source code of a web p…
We’re always adding new features to DoubleClick for Publishers (DFP). We’ll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments.The list below contains some highlights. Fo…
Watching a funny video ad is one of the special pleasures of life. Trafficking that same video ad is considerably less amusing. In fact, it can take publishers longer to traffic a video ad than it takes to get a root canal. And that’s often the least…
Imagine you’re a national news site with a section of your site that is popular with advertisers: a sports section reaching adult males on the West Coast. Since this is a segment that you frequently sell, and thus regularly target your DoubleClick fo…
(Originally posted on the Google Mobile Ads Blog)Good data on the smartphone user is hard to come by. Good data that enables companies to make data driven decisions on how to engage with consumers on their smartphone is even harder to come by.Today we …
I recently had the opportunity to participate in two publisher industry events in New York. The first was a roundtable discussion with thirty of the brightest minds in the business, from major media brands to up-and-coming digital content players; the…
Publishers from hundreds of countries use DoubleClick for Publishers (DFP) to help them manage and deliver their advertising across their content.The DFP interface is fully localized into 32 languages so whether you speak Français, Español, or Portug…
We’re always adding new features to DoubleClick for Publishers (DFP). We’ll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments. Today, we wanted to look back over the las…
(Originally posted on the Official Google Blog)What do a celebrity blog, a video interview on a newspaper site and a cable channel’s smartphone app have in common? They’re all supported by advertising…and they’re all examples of how the lines b…
Advertisers spend more money on campaigns that reach the right audience. Plus, users find targeted ads more relevant and useful. To help you ensure that ads reach a specific audience and increase the value of your inventory, DoubleClick for Publishers …
(Originally posted on the Official Google blog)
In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 b…
Getting users the information they’re looking for quickly is a very important motto for us here at Google. This is true for all of our products including DoubleClick for Publishers (DFP).Therefore, to make it even easier and faster to navigate through …
Mobile capabilities launching today — video coming this SummerDisplay advertising is becoming about much more than ads in web browsers. People are watching video, reading newspapers, magazines and books, and listening to digital music at an ever-incre…
The display advertising industry continues to evolve at a blinding pace as new technologies make an ever-expanding array of media buying and selling models available to savvy advertisers and publishers. In February, we partnered with DigiDay to explore…