Since the experts on the economy recommend taking a “back to basics” approach this year, we’re going to take their advice literally and apply it to the Analytics blog. Every Monday our posts will focus on basic concepts, terms, tips and common questio…
After months of intensive development, we are excited to announce the release of Urchin 6.5, which contains a much asked-for new feature: AdWords integration. That’s right — Urchin can now automatically pull your AdWords cost-per-click data and integr…
Event Tracking is a feature of Google Analytics you use to track different actions visitors take on your website, such as clicking a button or downloading a file. It is useful for tracking actions on your website that don’t take the user to a new page…
San Jose, February 11, 12, 13 Are you attending Search Marketing Expo West in Santa Clara, CA? If so, here’s a chance to acquire some hard skills as part of your trip to the conference. If not, you can still sign up for one or more days of profes…
Imagine that you are the online marketing manager for a successful E-Commerce business. It is Friday afternoon and your CEO phones with a request. “I’ve seen our sales numbers, but I need more data. How many of our website visits and sales relate to me…
Motion Charts make it possible for you to perform both high-level analysis (such as identifing long-term trends) and targeted analysis (aimed at gauging the impact of a specific change or event).In today’s post, we’ll focus on identifying trends. Here …
We’re pleased to announce that a Google Analytics Seminar for Success is coming to Atlanta on Tuesday, February 17 and Wednesday, February 18. Seats are limited so be sure to register right away! Here’s the run-down:Day 1 – Business Insights: Delivered…
What kind of analytics user are you? Our Analytics Evangelist, Avinash Kaushik, has created a “Nine-Point Checklist of Analytics Awesomeness” to help you find out. Are you an Emperor or a Newbie? You’ll need to have mastered all 9 of the below t…
Adding a search box to your site not only offers your visitors an important ease-of-use feature, but provides you, the site owner, with powerful insight into what your visitors really expect from your site. If you don’t have a search box on your site, …
It only makes sense that Analytics should be able to track sites created by another Google product, Google Sites. Google Sites is an easy-to-use online application to make team websites. Multiple users can collaborate on editing the site at once online…
In the spirit of New Year’s resolutions, one of ours is to work even harder in 2009 to hear what you have to say. My resolution to work out more frequently at the gym has already gone out the window (the Golden Globes took precedence last week), but I …
If you’ve added a profile recently to your account or read a help article that discusses the tracking code, you may have noticed an addition to the tracking code snippet. You do not need to change the tracking code in your existing pages, although doi…
What happens in Vegas.. doesn’t have to stay in Vegas. At least not when you’re going there to attend the Google Analytics and Website Optimizer Seminars for Success! Spend one to three days learning about Google Analytics and Google Website Optimizer….
Last April, we gave you a few tips on using Website Optimizer and Google Analytics to improve your business online. As a follow-up, we announced the Website Workout contest last June. Four businesses were selected to improve their conversion rates usi…
We’ve been taking an in-depth look at some of the new enterprise-class features that were recently launched in Google Analytics, and we’re proud to present the next installment. This one relates to Custom Reports.Custom Reports are like super reports….