SES New York is next week and Google Analytics will be there. You can come by the booth to meet members of the team and learn more about the latest features. Here are a couple of sessions that you might enjoy:Pay Per ConversationTuesday, March 24th, 1:…
Email campaigns are a cost-effective way of attracting quality return visitors to your site. It’s important that you tag your email campaigns with campaign tags so that you can track how well each email performs. This lets you optimize your efforts …
Check out this new podcast from Startup Nation. This week’s episode gives a great beginner overview on how to get the most out of Google Analytics. It starts by explaining how to get up and running, and then explains how Startup Nation has used analy…
Last week we launched some new features in Motion Charts. Instead of telling you what they were, we decided to let you discover them for yourself and post what you found in our blog comments.It didn’t take long for several of you to find the new featu…
Tracking parameters allow analytics programs to differentiate between paid ads and other sources of traffic, such as direct visits, organic searches, or referrals. They are invaluable for understanding the effectiveness of online advertising.From an SE…
In today’s economic climate, data-driven marketing and website decision making is increasingly important. If you have solid Google Analytics skills, more than ever, your talents are needed. But, even if you’re just starting out learning Google Analytic…
This post is the second post in our “Back to Basics” Series. Last week we covered accounts vs profiles.Before you can start gathering data about your visitors to your website, the very first thing you have to do is to install the Google Analytics Trac…
Late last year, we announced the ability to track Adobe Flash applications using Google Analytics. Flash tracking in Google Analytics provides the same features as standard JavaScript-based tracking, including campaign, pageview and event tracking. It…
Back in December, we launched a YouTube Channel to make it easier to learn about Google Analytics. Now it looks like some users are giving us a run for our money! Rich Brooks of Portland, Maine has created a video series explaining how to use Google …
Advanced Segmentation is one of Google Analytics’ most powerful features – you can use it to slice and dice your Google Analytics data by, well, pretty much anything. We’ve made it a little easier to see what your iPhone visitors are doing on your site…
These days, there are so many different uses for the word “accounts,” and it’s getting harder and harder to keep track of which definition is “in” or “out.” The trend used to be to keep them for emailing or blogging, but now you can apparently use them…
Olly Hicks is attempting the ridiculous, the insane, the never-been-done. He is literally trying to row around the world. In a row boat. Alone. Well, he’s mostly alone, but he’s also bringing all of us with him by staying connected to the cloud and …
Today we’d like to showcase a new blog run by our colleagues in Europe, the Google Conversion Room. Visit the Conversion Room for more tips on boosting sales, leads and conversion performance on your website using Google tools.You can read about imple…
You can use Google Analytics to find the best keywords and shift budget to the highest converting keywords, but what if you’re looking to expand your keyword lists? In this post, we are going to look at how you can leverage other free Google tools to …
Quick Reminder: Tuesdays on the blog we’ll be focusing on advanced topics. Today’s topic relates to motion charts, one of the new enterprise features on Google Analytics.Example: Spotting a spike in traffic using the Keywords ReportSpikes often deser…