Just as having the right web analytics data is critical to making smart marketing decisions, having the right set of tools is equally imperative when it comes to testing & tuning your Google Analytics implementation. Read on to discover the tools …
Are you segmenting your data or just looking at aggregated numbers (like total visits)? If you’re not segmenting, you’re barely scratching the surface of what you can do with Analytics data. This is a favorite topic of Avinash Kaushik, Google’s Analy…
A brief update to yesterday’s post about Google.com search referrals. We initially reported that Urchin Software might require a patch to handle the new URL structure, but after some additional testing, it turns out no patch is needed. Urchin can han…
First, just a heads-up that if you don’t analyze your own traffic logs, use Urchin web analytics software, or develop web analytics software, you probably don’t need to read this post. We’re writing this for the most geeky among us, because Google Anal…
The Google Analytics Site Search feature is a powerful tool for analyzing visitor interest and behavior on your website, but that’s not all it is good for. Using Site Search in some creative ways can leverage this tool for advanced multi-dimensional a…
There has been some chatter bouncing around the blogosphere and twittersphere that we are deprecating urchin.js sometime this summer. This is not accurate. To be clear: we have no immediate plans to decommission urchin.js. If and when we do, we will…
We promised Hawaii when we first launch and now we can deliver! If that doesn’t work, we will delivering seminars in Orange County and Boston! That’s 3 cities to choose from in April.It’s your choice.. Pacific sun and surf in Orange County or Honolulu,…
What are Regular Expressions and Why Use Them?Regular Expressions (RegEx) are a set of characters you can use match one or more strings of text. The main reason to use Regular Expressions is that they support wildcard matching, letting you capture a l…
Google Analytics has a variety of features that can help you explore and understand your data. But with so many features, beginners are often baffled at where to start. To help you navigate through the product, we’ve created the Discover Analytics Chec…
On the Analytics blog, we spend a lot of time talking about bounce rate. The bounce rate is defined as the percent of users who leave your website after viewing just one page (Single Page Access / Entries). There’s been a new development in AdWords t…
Improve ROI from Shopping Comparison Sites These days, I’m getting a lot of clients who want to increase their ROI on referral site campaigns. We’ll explore this topic by talking specifically about shopping comparison sites. The same techniques are …
Many Google Analytics account owners give people access to their account (e.g. account manager, clients, staff members) in order to get help with managing their account or interpreting the data in their reports.Luckily, the User Manager feature in Anal…
Umm… delicious. Nice work Tim and Clarkson!Find out how he made it.Posted by Sebastian Tonkin, Google Analytics Team
Let’s face it, your website is never really finished. Testing pages is an inexpensive way to manage a constantly shifting audience and market. It’s great for: Increasing ROI on your advertisingTeaching you about the likes and dislikes of your custo…
Many successful sales people describe closing a sale as a process that is composed of many steps. It’s a dialogue — a series of information exchanges that culminates in the ultimate sale or final agreement. This closing process occurs thousands of tim…