As a Google Analytics user, chances are you know the value of good data on traffic to your website. More data means you can make better-informed decisions about how to drive traffic to your site and to your brick-and-mortar locations. But your websit…
Today’s post covers how to install Google Analytics on the Blogger and WordPress blogging platforms. Adding analytics to your blog can tell you things like:Which referring sites send you the best trafficWhich visitors are most likely to subscribe to …
We’ve noticed some misconceptions about Google Analytics floating around, and we thought we’d take a shot at correcting the most common ones. Without further ado, here they are, the top ten myths about Google Analytics debunked. MYTH 1: “You get what …
Almost everyone uses Google Analytics to calculate overall site traffic as a way to measure the value of their website.Many users are clamoring for a simpler way to share their Analytics traffic data with their external stakeholders. These stakeholders…
Today we’re excited to announce a new feature in Google Analytics, tracking for YouTube brand channels. YouTube brand channels allow partners and advertisers to have a hub of content on YouTube, where they can collect videos, publish playlists, and get…
In this post, we’ll explain what Goals are in Google Analytics, why they’re useful, and how to set them up. Let us make two assumptions before we start. First, you know the rules of basketball, and second, you are a Lakers fan (or at least you know w…
Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long …
For approximately one hour today starting at 7:48 am Pacific Time, Google had an error in routing traffic that prevented Google Analytics from collecting a small amount of data for some web properties.On average, this will appear as roughly a 1% decrea…
Last week we announced some new features in Analytics including pivoting, secondary dimensions and the option to share customizations (like Advanced Segments). These features will be rolling out to everyone over the next few weeks. In anticipation o…
Last year, Justin Cutroni of EpikOne published a four-part tutorial on how to use Ecommerce Tracking in Google Analytics. We’ve seen a lot of interest in this topic, so we thought we’d republish the first part of the series here on the Analytics blog….
Today at eMmetrics San Jose, we announced four feature updates coming soon to Google Analytics. These features are especially relevant if you’re an Advanced user of Google Analytics.Pivoting and Secondary DimensionsPivoting and Secondary Dimensions ar…
We know that web publishers can get frustrated when public estimates of their traffic don’t match what they’re seeing in their web analytics accounts. Publishers with ad revenue at stake need to present the best possible data to advertisers, but they …
Its been a week since we launched the Google Analytics Data Export API and we’re already seeing Google Analytics being used in exciting new ways. For example, Michael L. of the New York Public Library is visualizing search data as tag clouds, and Patri…
That’s right, we’re going to be in Australia, Canada and of course the USA…Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics and Google Website Optimizer. We’ve s…
For the past few months, more and more Analytics users have been invited to integrate their Analytics and AdSense accounts. Today that feature has become available to everyone. That means if you have an AdSense account, it’s time to get it linked! …