What works better, a centralized web analytics team with deep technical knowledge, or non-expert users spread throughout an organization? This was the question faced by Amy Sample when she joined PBS Interactive as web analytics director in the fall o…
Have you ever been in the Visitors section of your favorite Google Analytics profile and wondered what the heck “User-Defined” was? Well today it’s time to find out.So, what is “User-Defined?”The user defined variable allows you to “label” a vis…
Today we’re delighted to announce a new blog for our German speaking Google Analytics users. The German Conversion Room blog launched recently and is run by our colleagues in Europe. In addition to covering Google Analytics tips and advice, the new …
With recent launch of the Google Analytics Data Export API, Google Analytics data is starting to show up in some new places. One of the most exciting places is on your mobile phone.In the past it was challenging to keep up with your performance data wh…
Hello, Edmonton Canada! Home of the worlds largest shopping and entertainment center (West Edmonton Mall) and gateway to some of the North’s most spectacular National Parks and our first Seminars for Success in province of Alberta!Our Google Analytics …
Late last week we launched an updated version of the Google Analytics website. Some keen-eyed observers noticed that we updated our logo as well. This is consistent with a larger Google effort to update logos on all of our consumer and business produ…
We’ve given the Google Analytics site a refresh! Drawing upon insights from conversations with the Google Analytics community — both online and in person, and from looking carefully at our own Analytics reports, we’ve reorganized the site to do a bett…
Last month we published a post showing how you can setup Goals in Google Analytics. Today you can now import your Google Analytics Goals and Transactions into your AdWords account to use as conversion actions. This lets you track campaign ROI and opt…
In reading an Occam’s Razor blog post from earlier this year, “Aggregation of Marginal Gains: Recession Busting Analytics!,” I noted that Avinash is discussing exactly the same experience we at FutureNow underwent. Ten years ago, low hanging fruit …
On Monday June 8, we released Urchin 6.6, a significant upgrade to our “run-it-yourself” web analytics package. This release brings some serious enterprise-level heft to the table, and also advances Urchin’s marketing-analysis capabilities in a big wa…
How do you use web analytics? Do you share data as part of a regular planning meeting? Do you log in once in awhile just to see how things are going? We want to know! We’re gathering information to help prioritize new features and improve Google Ana…
Recently Microsoft released a new search engine called Bing, which has begun sending traffic to websites with Google Analytics installed. Bing currently shows up as a referring site in the Traffic Sources reports. We are actively working on an update…
We’re very happy to announce the recent launch of Central de Conversiones, a new Spanish-language blog covering Google’s measurement tools including Google Analytics, Website Optimizer, Insights for Search, AdPlanner and others. Both Googlers and GAAC…
Event Tracking is a feature of Google Analytics that allows you to track visitor actions that don’t correspond directly to pageviews. It’s a great fit for tracking things like:Downloads of a PDF or fileInteraction with dynamic, AJAX sitesInteraction…
We are offering Seminars in 4 cities this month. That’s right.. down under in Sydney, Australia and then one on each coast (Miami and San Diego) and north/south (Dallas and Washington DC) just to balance it out.These are great in person trainings and w…