For every online display campaign, advertisers must decide what ad formats to use for best results. To help, DoubleClick teamed up with Dynamic Logic to study the impact of ad format selection on branding goals. In the joint report titled “The Brand Va…
Advertisers and agencies who work on display ad campaigns often wonder “How do I know if my display ad campaigns are doing well?” and “What credible benchmarks can I use to compare the results on my current campaign?”Some might rely on past campaign pe…
At DoubleClick, we’ve had the privilege of picking the brains of several of the industry’s thought leaders and innovators in digital marketing. We’ve captured a few of these key insights through our ThreeQuestions for Innovators video interview series:…
At DoubleClick, we’ve had the privilege of picking the brains of several of the industry’s thought leaders and innovators in digital marketing. We’ve captured a few of these key insights through our ThreeQuestions for Innovators video interview series:…
Over the last several months, we’ve been working hard to develop a new tool for creative teams who build rich media ads and the media agencies and publishers they work with. The result of our efforts is DoubleClick Studio, a free rich media production …
Over the last several months, we’ve been working hard to develop a new tool for creative teams who build rich media ads and the media agencies and publishers they work with. The result of our efforts is DoubleClick Studio, a free rich media production …
Today we’re happy to announce the general availability of DoubleClick Network Builder, a complete toolkit for building and managing networks of partner sites to create new revenue opportunities, expand reach and increase efficiency.We first introduced …
Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by July 2009. They’ve proposed the following units:The Fixed Panel (recommended dimension is 336 wide x 860 tall), w…
Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by July 2009. They’ve proposed the following units:The Fixed Panel (recommended dimension is 336 wide x 860 tall), w…
Yesterday, the AdWords team announced the launch of their beta test for expandable rich media ads on the Google content network (GCN). The beta test is open to U.S. advertisers and agencies participating in Google’s third-party ad serving program, of w…
Think you have social media checked off on your marketing plan because you have a blog, podcast, vodcast and active forum? Think again. Now that you’ve hit your stride with social media, it’s time to accelerate the conversation by drawing in new partic…
DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates. So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please…
DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates. So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please…
Before the election, we hosted an informal web poll that asked our visitors the following question, “Which issue do you think the next U.S. president should make a primary focus during his or her first 100 days in office?” Visitors resoundingly voted f…
Every year since 2003, the ClickZ Marketing Excellence Awards has recognized “the technologies, companies, and campaigns that made a positive difference in the online marketing industry.” To win, a product or solution must be selected by a judging comm…