DoubleClick Ad Planner is our free, online measurement product that helps advertisers and agencies to create media plans, by providing reliable traffic and audience information for websites on which they may wish to advertise. It measures millions of s…
If you’ve used remarketing in DoubleClick for Advertisers (DFA) then you know how effective it can be in delivering highly targeted and relevant ads to those who have previously visited your website. Whatever your campaign goals – to drive conversions …
This week OMMA Global takes over the San Francisco Marriott Marquis, and Google will be there. Here’s an overview of what’s in store.On March 17th, get a complete view of the art and science of rich media advertising from Google’s resident rich media e…
This week OMMA Global takes over the San Francisco Marriott Marquis, and Google will be there. Here’s an overview of what’s in store.On March 17th, get a complete view of the art and science of rich media advertising from Google’s resident rich media e…
The mission of DoubleClick Ad Planner, Google’s free research and media planning tool formerly named Google Ad Planner, is to provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the b…
Over the past year we’ve built upon the central role of DoubleClick’s technology products within Google’s display advertising business. For example, we released our next generation ad serving platform for publishers, we strengthened the ties between me…
The mission of DoubleClick Ad Planner, Google’s free research and media planning tool formerly named Google Ad Planner, is to provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the b…
The mission of DoubleClick Ad Planner, Google’s free research and media planning tool formerly named Google Ad Planner, is to provide the deepest, most accurate insight into online audiences possible. This insight helps display advertisers select the b…
Over the past year we’ve built upon the central role of DoubleClick’s technology products within Google’s display advertising business. For example, we released our next generation ad serving platform for publishers, we strengthened the ties between me…
For more than 10 years, DoubleClick has been focused on helping publishers succeed in the often complex business of selling digital advertising. We have been working hard to provide online media sellers with worry-free ad delivery as well as the tools …
We’re pleased to announce the new DFA Analytics beta and the beta integration of Ad Planner within the DART for Advertisers (DFA) platform. Now enhanced with Google technology, DFA offers a more unified and efficient platform to plan, execute, measure,…
We’re pleased to announce the new DFA Analytics beta and the beta integration of Ad Planner within the DART for Advertisers (DFA) platform. Now enhanced with Google technology, DFA offers a more unified and efficient platform to plan, execute, measure,…
Yesterday, we celebrated the best creative work in digital movie marketing with top creative agencies and movie studios at the 4th Annual DMACS event. If you recall from our call for entries, this awards program invited submissions across four awards c…
You may have read on the Official Google Blog that the new DoubleClick Ad Exchange is open for business.The new DoubleClick Ad Exchange helps to open the ecosystem and establish a new marketplace for buyers and sellers. For a large publisher managing m…
Online campaigns for theatrical and home video movie releases have some of the most creative and innovative executions. To celebrate the best of movie marketing, we’re opening up a call for entries to our 4th Annual Digital Movie Advertising Creative S…