Real-time bidding (RTB) solves the challenge of efficiently and effectively acquiring ad space online. It requires two distinct layers of technology: a “pipe” and a “brain.”The “pipe” provides a server-side connection to an inventory source…
In January, we announced mobile support in DoubleClick Studio for rich media ads that are based on HTML5 standards. Today, we’re expanding the number of places that these creatives can be delivered in mobile. Now, both standard and rich media ads tra…
We’ve written before that DoubleClick Ad Exchange has seen rapid uptake of real-time bidding (RTB). Ad Exchange inventory bought through RTB jumped from 8% in January 2010 to 66% in April 2011 — a tremendous upswing in just over one year.One company…
The ability to buy and sell impressions in real-time is a major enabling feature of the fundamental changes powering the display marketplace today. Impressions are coming up for sale as they occur in real-time. Savvy buyers are evaluating these impress…
Today, DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Studio for HTML5. Traditionally, the core assets that rich media ads are based on have been developed using Adobe F…
Today, DoubleClick Rich Media makes interactive, video-rich advertisements for the mobile web possible with added support in DoubleClick Studio for HTML5. Traditionally, the core assets that rich media ads are based on have been developed using Adobe F…
Insights abound in the latest global Ad Planner 1000 list for November 2010. This is a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. Access the list here for more detailed information on each of th…
DoubleClick Ad Planner just made it easier to plan media buys for regional ad campaigns through two important upgrades.First, the product has been localized to support 15 languages. In addition to American English, Ad Planner can now be displayed in Br…
DoubleClick Search has had an exciting 2010, with several new features designed to improve your DoubleClick Search experience:Added support for several Microsoft adCenter features in preparation for the Yahoo! and Microsoft Search Alliance, including G…
Back in June of 2009, we highlighted the percentage of total display advertising volume going to rich media ads in the introduction of our “Brand Value of Rich Media and Video Ads” report. The headline on the first figure in the report stated, “R…
Advertisers can now build media plans to reach audiences with interests relevant to their campaigns using DoubleClick Ad Planner. Audience interests represent the aggregate interests of visitors to any given website. With today’s release, the top ten a…
Advertisers can now build media plans to reach audiences with interests relevant to their campaigns using DoubleClick Ad Planner. Audience interests represent the aggregate interests of visitors to any given website. With today’s release, the top ten a…
Do you want to be at the forefront of the advertising industry? Think you have the talent to keep innovating ads in this fast paced business? A number of openings are now available with Google’s exciting and innovative rich media team. You’ll be workin…
Building a Robust Video Advertising EcosystemAccording to eMarketer, Video ad spend is expected to top 40% year-over-year growth for the next five years, becoming a $5B US Market by 2014. To help fuel this growth, we’re introducing three initiatives …
Building a Robust Video Advertising Ecosystem According to eMarketer, Video ad spend is expected to top 40% year-over-year growth for the next five years, becoming a $5B US Market by 2014. To help fuel this growth, we’re introducing three initiatives…