[Cross-posted to the Google Mobile Ads Blog.]Advertisers want to manage their mobile display campaigns with the accountability and ease provided by the DoubleClick platform. Toward this goal, in November 2011, we introduced a streamlined workflow for m…
Learning from the pastIn the 1950s, brands slowly moved to TV, just as they have started to move online today. In both instances, buying and selling systems improved; audiences and new content quickly moved to the new medium; and the creative possibil…
Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange fro…
Since the launch of DoubleClick Studio in April 2009, we’ve streamlined the workflow for thousands upon thousands of rich media creatives for advertiser’s online campaigns. In May 2011, DoubleClick Rich Media creatives were certified to run in AdMo…
(Cross posted from the DoubleClick Advertiser Blog)In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performance for our advertiser and publisher partners, and open up the…
In 2009, we launched the DoubleClick Ad Exchange as a way to simplify the process of buying and selling display advertising, drive performance for our advertiser and publisher partners, and open up the display marketplace. In the two years since, excha…
Today, technical experts from our rich media team will present seven rich media innovations to a room full of developers, programmers and technologists within creative agencies at Creative Sandbox | Behind the Screens. This is part of our ongoing effor…
One benefit of DoubleClick Ad Exchange is that buyers can bring their own data, optimization and bidding strategies to the exchange in order to meet their own goals. In a new case study with Quantcast, we look at how they do exactly these things in rea…
Last March, Google introduced the +1 button on search results and ads to make it easier for people to get recommendations from the people they trust right when they’re searching. With just a single click, the +1 button lets signed-in Google users pub…
The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help unlock more value for every impression. Exchanges have also provided a number of efficiency benefits such as the e…
In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for business with support for real-time bidding (RTB). Since then, we’ve witnessed explosive growth in RTB. For example, RTB spend as a percent of spend on A…
(Cross posted from the DoubleClick Advertiser Blog)Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Excha…
Last week, we participated in an IAB Interactive Insights Webinar titled, “The Arrival of Real-Time Bidding.” In this webinar, Scott Spencer, Director of Product Management for DoubleClick Ad Exchange joined guests from Forrester Research, Inc. to …
(Cross-posted from the Google Agency Blog)Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge.In his inte…
(Cross-posted from the Google Agency Blog)Following his keynote address titled “There’s a Perfect Ad for Everyone” at New York’s IAB Innovation Days @ Internet Week, Neal Mohan, our VP of Display Advertising was interviewed by Willow Duttge.In his inte…