Over the next few weeks, a new set of reports called AdWords Search Funnels (beta) will be made available in your AdWords account, in the “Conversions” section under the Reporting tab. To see data in these reports, you’ll need to track conversions with…
This week’s post in our ‘Companies and conversions’ series looks at uSwitch.com who began testing AdWords free bid management feature, the Conversion Optimiser. The decision to change from their old bid management strategy has led to a doubling of con…
If you are an AdWords advertiser, you may remember in May we posted on how the new AdWords interface can improve efficiency and results.New features we reviewed in the post included:Graphs to track your performance over timeIntegrated reports that pro…
If you’re an AdWords user, you may have heard that we’ve made some exciting updates to the AdWords interface which should increase your advertising efficiency and makes it easier for you to improve your results. The new AdWords interface is now availab…
This week we wanted to let you know about upcoming webinars relating to some of the products and topics we cover on the blog.These free online presentations are run by Googlers and can be attended from your own computer: all you need is a set of headph…
A few weeks ago, we introduced Google Insights for Search and showed you how you can capitalise on search trends by knowing what your target audience are searching for on Google. Using on-trend search terms within your online marketing campaigns will …
ConversionWorks specialise in leveraging the power of web metrics to improve the performance of your website and are one of our Google Analytics Authorised Consultants. “We perform best practice Google Analytics installs that ensure the data within yo…
Have you ever thought of having an expert manage Google Analytics for you, to ensure you get more from it or to save you time? Or maybe you are an Analytics expert and have considered providing technical and consultancy services for other businesses? …
As an online marketer, have you ever wanted to know what people are searching for online? If you could see what search terms people are using on Google, which cities these searches were coming from and at what times of the year, you could plan your ad…
If you missed our recent webinar on the Conversion Optimiser, or you would like to learn more about how to use Conversion Optimiser to boost profits from your AdWords campaigns, then I am happy to announce that our own Andrew Silverman, Product Manager…
This week we are looking at how you can get more conversions at a lower cost from your existing AdWords campaigns with the Conversion Optimiser. The Conversion Optimiser is a free AdWords feature that manages your campaign costs based on your cost-pe…
Over the past few months, with house prices falling and car sales reaching record lows, the economic news has not been particularly easy to listen to. We all know whats happening, we just don’t know how long it will continue. What is certain, is that d…