Once again a CPG company is raising the bar (and yes, eyebrows) with another video hit. Hopefully you’ve seen Cadbury Dairy Milk Eyebrow video. Below is a graph from Google Trends showing search volume for both videos. (Gorilla in Red, Eyebrows in Blu…
Remember learning about Simple Machines? They are the 6 basic tools that can use leverage to multiple force….lever, pulley, incline plane…remember?Well, we’ve pulled a lot of the simple tools Google offers to marketers into one place called domore…
Reading the New York Times over lunch I discovered that Google has developed an interesting way to track the flu. The New York Times story outlines how Google has spent the last year analyzing search trends to help indicate where and when the flu is …
Oreo’s is running on the homepage of YouTube today. They have a fun new video promoting the ongoing DSRL campaign. Featuring Serena and Venus Williams and the last 2 Super Bowl MVP’s, Eli and Peyton Manning perfectly timed with the start of the NFL sea…
We are often asked and have long wondered “What impact does a search result have on branding for cpg?” Our answer has often been….vague. To uncover the answer we recently commissioned a study with Media Screen. Search is a known winner for direct res…
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, ten hours of video is uploaded to YouTube every minute. The distribution platform has democratized the ability of the aver…
Rich Godwin CPG Team ManagerWe have quite a few former brand managers on the CPG team at Google. Kraft, Guinness, Unilever, Boston Beer, to name some of our former employees. It’s only natural that we discuss old campaigns, brand launches, big successe…
Rich Godwin CPG Team – Bay AreaHave you seen the Food Court Musical? It’s from ImprovEverywhere To me this video again speaks to the power of YouTube and how individuals can show case their talents like never before. Watch it and enjoy.
Rich Godwin – West Coast CPG ManagerDecember 28, 2007Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today’s ad grabbed me from the start, …
Rich Godwin – CPG Manager – West CoastDecember 21, 2007Hey, our fearless leader and Industry Director, Kevin Kells, was interviewed in the latest issue of Brandweek. Kevin discusses the progress Google is making with CPG clients.Kevin is a great guy -…
December 14, 2007Rich Godwin – West Coast CPG Pod ManagerWho doesn’t love this? It’s a wonderful video from Cadbury Schweppes that launched in the UK last summer and it has taken on a viral life of it’s own. The Financial Times offers a super recap of …
Posted By: Rich Godwin – Senior Account Executive Sometimes even the Super Bowl hype doesn’t cut through the clutter. On Saturday my son, his buddy, and I headed out to the park to kick the soccer ball around. The conversation between the 10-year-o…
Rich Godwin – Senior Account ExecutiveA new report from iCrossing focuses on how and why Americans find CPG products online. The results are highly interesting and, hooray! — they are in line with what we’ve been discussing with our clients and partne…
Posted By: Rich Godwin – Senior Account ExecutiveHappy Holidays to all of our readers from the CPG team. We wish you all the best for a peaceful, restful and fun holiday season, and we look forward to working with you in 2007.Of course, we want the new…