Posted By: Ana Maria Lopez, CPG Account PlannerThe ‘back to school’ season is in full swing, yet this year’s shopping season is off to a late start. According to the Annual NPD Back-to-School Survey, only one-fifth of consumers were planning to start t…
By: Rich Godwin, CPG Team LeadYouTube continues to evolve and expand in all sorts of interesting ways.We’ve been talking for a while about how do it yourself and “how to” videos are taking off, allowing individuals to share their expertise in various s…
Posted By: Ramin Oskoui, Account Planner – MBA Intern, CPG TeamAccording to a new report released by eMarketer (subscription required), the interconnectedness between TV and the Internet will play a leading role in how the market for online video evolv…
Posted By: Emma McKeithen, Account ManagerThere’s some interesting new research from aQuantive’s Atlas Institute. A study conducted by Atlas in Q1 this year concluded that there’s huge value in advertising overlap — that is, running ads across multipl…
Posted By: Ramin Oskoui (Account Planner MBA Intern – CPG)Is online video here to stay? According to a new report released by eMarketer (subscription required), the number of U.S. online video viewers from 2006-2011 will grow nearly 50%, to 157 million…