A little known link in your Analytics account is the key to unlocking extra ecommerce functionality in your Google Analytics account. In this post, we’ll show you how clicking the ‘Edit’ link in your Main Website Profile Information box can open doors …
As more and more people use Google Analytics to run reports for their advertising campaigns, we’ve had to come up with faster and easier ways for people to use Analytics for their everyday needs. One request that comes up quite often is to do away with…
One of the easiest ways to make sense of your data and measure business objectives for your website (and even assign a monetary value to them) is to create goals. However, once you’ve correctly implemented your tracking code and identified the pages yo…
In your Analytics reports, you’ll see some of the same entries come up again and again in your data tables. In the last Back to Basics post, we learned about ‘not set’ entries — this week we’ll learn what it means when you see ‘direct,’ ‘referral’ and…
We’ve picked two free tools that anyone can use while setting up Google Analytics for your site. The tools below are pretty basic but are applicable to anyone tracking a campaign with an Analytics account. URL BuilderThe first tool we want to introduce…
If you have a team of people on your marketing team constantly checking the website you’re tracking with Google Analytics, filtering out specific IP addresses is one of the ways you can make sure you’re not tracking irrelevant visits to your site. Excl…
One way Google Analytics can help you quickly spot trends and anomalies is through the ‘Graph mode’ feature. This feature lets you compare multiple metrics on your graph to see if there are any obvious correlations. You can graph by one metric, compare…
Usually reports are mailed out to marketing managers or directors to measure any change in progress from week-to-week. With Google Analytics, you can make the process completely automated — you can schedule your reports to be emailed daily, weekly, m…
Your site may be getting a lot of traffic from referring sites, but which websites refer visitors that actually convert to a goal? There’s a basic report that can show you where your quality traffic is coming from: the Traffic Sources report.To spot …
The Motion Charts feature seems like an advanced tool, but it’s actually designed for Analytics users at all levels. It’s useful for spotting trends and relationships amongst individual variables when your visits may look flat as an aggregated set of d…
One of the many ways Google Analytics keeps its reports dynamic with interesting data is to add buttons and other interactive features for you to analyze your reports with. Almost every report has over ten clickable features for you to jigger with, so …
While browsing through some of the entries in the Google Analytics Help Forum, I found a useful thread on how to troubleshoot tracking code errors. Borrowing heavily from the conversations in the thread, I’ve summarrized the top ways to fix your trac…
Hot off the presses, the Google Analytics Help Center has published yet another informative online resource – the Getting Started Guide. The guide’s purpose is to walk new users through the basics of having an Analytics account, and it also picks out m…