Summer is in full swing, and so is the summer TV season. There are some great new shows and old favorites returning this season which bring prime opportunity for advertisers to reach their audiences. Google TV Ads offers inventory across more than 98 n…
Today we’re thrilled to turn the reins over to our guest blogger, Jamie Salvatori of Vat19.com. We hope to continue inviting our partners and advertisers to contribute on occasion so that you can get the scoop on their stories and experiences. We kick …
Today we’re thrilled to turn the reins over to our guest blogger, Jamie Salvatori of Vat19.com. We hope to continue inviting our partners and advertisers to contribute on occasion so that you can get the scoop on their stories and experiences. We kick …
With the French Open coming to an exciting close and Wimbledon just around the corner, it’s certainly a busy time for our newest partners, Tennis Channel who are in the center of the action. We were lucky enough to grab a few minutes with Gary Herman, …
As you may have heard last week, Google announced the release of Google TV, an open source platform that will enable viewers to search and access all video content on their TVs. Content across live TV listings, DVR recordings, web-based video sites and…
We’re happy to announce Tennis Channel as Google TV Ads’ newest partner. The network is the premiere destination on TV for all things tennis, bringing a lot of value to advertisers, as it attracts a highly affluent audience across 28M ho…
For the past three years, DISH Network has been one of Google’s strongest partners in the TV advertising space. Back in 2007, DISH embraced our emerging TV ads platform by signing on as our first partner and has since been an innovative thought&nb…
For many businesses, TV advertising is an entirely new medium that is both intriguing and seemingly intimidating. The most common questions we get from advertisers who are newer to TV revolve around how to strategically budget, target and measure TV ca…
2009 has been a break through year for our advertisers, inventory partners, and the TV Ads platform. We have worked with thousands of advertisers to target TV campaigns more effectively, and our network has grown to include 17 inventory partners. Goo…
We’re happy to welcome A&E Television Networks (AETN), one of the largest cable programmers in the US, as our newest inventory partner. Through our partnership with AETN, advertisers will be able to target History International through the Google T…
At Google TV Ads, we’re constantly working to improve our platform to help advertisers find and target the right audiences. To this end, we’re proud to announce a partnership with Nielsen’s PRIZM lifestyle segmentation product, yet another feature whic…
We’re thrilled to announce our newest inventory partners: Ovation TV and Sky Angel. Both of these partnerships expand the reach of the Google TV Ads platform, allowing advertisers to access more targeted audiences through our system. Ovation TV reache…
These days, people are consuming more media than ever before. Consumers continue to spend hundreds of hours per month watching TV, but are increasingly surfing the internet at the same time. Marketers are wondering: does television impact online activi…