Google Data

• Which publisher had the lowest cost-per-action (CPA) in previous campaigns for the same advertiser?
• What time of day generates the highest cost-per-click (CPC)?
• How does campaign performance vary by mobile platform?
• Do certain creatives perform better on certain browsers?
• Am I maximizing exposure on high-performing placements?

Interactive design for faster and more efficient media planning 

• Dimensions
• • Publisher; Placement; Creative; Geo; Platform type; Browser
• Goals
• • Click-through rate; Cost per click; Conversions per impression; Conversions per click; Cost per activity; Rich media interaction rate; Rich media click rate; Video completion rate

Over the coming weeks and months, you will see more and more dimensions added into the tool that will help you surface key insights for smarter campaign management.

“The new Insights tool is really exciting for us as an agency because it lets us see where and how we can make improvements in our campaigns almost immediately. The customizable goals and visualizations allow us to tailor the dashboard for every campaign and instantly make decisions which will drive better results for our clients. The insight provided on performance gives our planners more time and clearer data to make future media plans faster and with more clarity on how to drive the best performance.”

Our goal with DoubleClick Digital Marketing is to integrate your digital marketing efforts seamlessly, so your teams can effectively manage your cross-channel campaigns. With data that is fresh, de-duplicated, and auto-generated, the Insights tool takes us a step closer to this goal. 

Insights is available to all DoubleClick Campaign Manager customers, globally, so if you’re still using DoubleClick for Advertisers, ask your account manager about upgrading to DoubleClick Campaign Manager.

You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Oren Mor, Product Manager, DoubleClick

• You no longer have to create separate ads and placements for mobile devices. Mobile is now a natural extension of your campaigns, with one campaign for all screens. 
• Additional mobile targeting features — Platform Type, Operating System and Version, Connection Type, Mobile Carrier and Browser — enable you to serve the right message to the right user.
• With HTML5 support, so you can create just one HTML5 creative that will serve across devices and automatically adjust to the corresponding ad size.

Faster and sleeker interface:

• The user interface loads in a fraction of a second, and it’s up to five times faster than DFA in responding to your actions.
• Campaign changes go live in just minutes, whether it’s changing ad targeting or updating creatives. With a faster time-to-live window, you can QA and modify campaigns and rest assured they’ll go live in a fraction of the time.

Easier to use with a redesigned workflow: 

• A single-page view of all campaign elements allows you to see placement, ad, creative, and tag information in one place. You no longer need to flip through multiple tabs and risk losing your place while navigating across your campaigns. 
• Efficient assignment workflow makes it much easier to assign multiple placements, ads, and creatives all at once. In fact, the number of clicks to perform common trafficking tasks has been reduced by several orders of magnitude.
• Bulk edits allow you to change multiple object properties at once, significantly reducing the amount of time it takes to make changes to your campaigns. For example, with bulk name editing, you can make mass naming convention changes, like adding a prefix or suffix, across multiple entities in seconds. And with in-line edits, it’s easier to edit placements, ads, and creative details from the campaign view, without going to a property page.
• Event tags help you streamline the process of applying and managing pixels in bulk across campaigns or groups of campaigns.
• You can customize and save your campaign view to your workflow needs, with any combination or grouping of columns. This makes it easy to work your own way.
• Built-in reporting dimensions make it easy to QA campaigns, with impression and click data directly in the trafficking interface. 
• A new timezone selector makes it easy to traffic global campaigns without manual time conversions.

Power users from Situation Interactive – Mara Winkler, Senior Media Planner, and Joyce Tse, Media Coordinator – told us about the benefits they’re seeing from using the new trafficking interface: “With the upgrade to DoubleClick Campaign Manager, we’ve been able to streamline the trafficking process. The new trafficking workflow makes it easy to edit everything without switching pages, and allows us to use our time more efficiently. For example, when we swap creative it’s an extremely easy and intuitive process, and changes are reflected almost immediately. This helps us to ensure that the correct creative is running at all times.”

• Efficiency, reliability, and simplicity are crucial to helping marketers streamline the campaign management process. Kurt Unkel said, ”What we get with DoubleClick that we struggle to see anywhere else is simplicity – the ability to integrate a lot of disparate technologies into a common stack. That’s something that really makes a difference in our business, because it allows us to focus on the bigger, strategic things.”
• Marketers need integration across channels and screens, and to be able to track and execute across their efforts within one system. Angelina Eng notes, “When we talk about all of these different things that are coming out – verification, video, mobile – how do make that work all together? A company that’s embracing that is one that we want to work with.” 
• Platforms must help marketers gain more actionable insights and act on them in real-time. “We have almost too much data at our disposal,” Megan Moldovan tells us, “and it can sometimes be hard to sift through all of that information and understand what it really means, and particularly understand what everything means when you look at it together.”