A few weeks ago at DoubleClick Insights, we announced the beta of Preferred Deals on the Ad Exchange to help you find incremental revenue in the “middle tier” between your direct and indirect sales. Preferred Deals (formerly Direct Deals) is a sale…
We have been listening to your feedback on Ad Exchange ad controls and we’re excited to announce some new enhancements to save you time and give you even more control to manage which ads run on your site.New controls in the Ad Review CenterThe new Ad…
Last week at DoubleClick Insights, we made a number of announcements across our suite of products, all with a common goal: to re-imagine how ads are bought and sold online. One of these announcements, which we believe help our publisher partners grow t…
Tuesday I had the pleasure of delivering the opening keynote at DoubleClick Insights, a half-day event in which we brought together the industry’s top digital media executives for a series of honest conversations about where the space is he…
On Tuesday, June 5th, at 9am – 1pm PST, we will be live streaming DoubleClick Insights — a series of spirited, thought-provoking conversations about the future of digital marketing with leaders from top advertisers, agencies and publi…
There has been explosive growth in ad technology over the last 20 years. From each of our perspectives — whether you are an agency, an advertiser, publisher or a technology provider — we can all still see unprecedented opportunities as the digital wo…
From our vantage point, we see unprecedented opportunity as the digital media world continues to grow and diversify. What does this mean for the future of buying and selling ads online? Tune in and watch Google’s Neal Mohan, VP of Display Advertising, …
This morning, I had the pleasure of addressing the third-annual Admeld Partner Forum in New York. When we completed our acquisition of Admeld this past December, we said that we’d be looking at how to bring the best of their products and ours togethe…
As the size and quality of publisher networks have grown, so has their need to operate more efficiently and profitably. With this in mind, we’ve rolled out a series of updates for publisher networks in DoubleClick Ad Exchange.First, we’ve revised o…
The evolution of technology is creating new opportunities in online advertising, in some cases helping improve publishers’ returns; in other cases, allowing them to manage their inventory more efficiently across multiple formats. And this past Decemb…
Exchange-based buying has experienced huge growth over the past several years as advertisers focused on improving the targeting and effectiveness of their buys. Most large agencies have set-up dedicated “trading desks” to focus on this method of bu…