Thank you for reading!
Posted by Lisa Coffey, Product Marketing Manager, Google Shopping
Understanding the new requirements
1. Apparel & Accessories > Clothing
2. Apparel & Accessories > Shoes
3. Apparel & Accessories
4. Media > Books
5. Media > DVDs & Movies
6. Media > Music
7. Software > Video Game Software
Please refer back to our detailed Product Feed Specification and Help Center for more information. We hope these tips will help you be more fully prepared to make the most of Google Product Search as we head into the most important selling season of the year for online retailers.
Posted by Mayuresh Saoji, Senior Product Manager, Google Product Search
(Cross-posted on the Google Retail and Google Commerce blogs)
The people we know and trust have a big influence on our purchase decisions. I bought the chef’s knife I use every day on the recommendation of my friend Eliot, who more than knows his way around the kitchen. And I always try to bring my friend Brian along when I’m music shopping, since he has a knack for pointing out great albums I’ve never heard of.
We’re excited about the +1 button because it brings these personal recommendations to a place where many purchase decisions start — the Google search results page.
Adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click. And thanks to recent improvements to the +1 button, they can take the conversation even further by sharing your products right away on Google+.
From there, +1 annotations can help your products stand out. Potential customers might see +1’s from their friends and contacts on your search ads, your organic Google Search results, or even on your page itself.
We’ve worked with Bazaarvoice and PowerReviews to make it even easier to get the +1 button on your pages. Both companies have extensive experience in social commerce, and can help you develop the right strategy for implementing +1 buttons on your site.
Looking for a couple examples of retailers using +1 to help their products stand out on Google search? Jockey (working with PowerReviews) and Golfsmith (working with Bazaarvoice) have already added +1 buttons to the product pages on their sites.
If you’d prefer to add the +1 button to pages yourself, it’s easy to do. Just install a small snippet of code wherever you want the +1 button to appear. For advanced implementation FAQs and documentation, you can visit the +1 button page on Google Code.
As more retailers add +1 buttons to their sites, we’re excited about how much more helpful search results will get. The next time I need a new frying pan, I won’t need to call Eliot up — his recommendation will be right there waiting for me.
Posted by Brian Lam, Strategic Partner Manager
However, based on feedback we’ve received from merchants, we are extending the deadline until September 1, allowing you more time to modify your data feeds. We are also permitting estimates for tax/shipping information. However, we recommend reviewing the submission options and submitting the most accurate information that you can, as this ensures the best experience for shoppers.
Here is a summary of what’s changing:
For Feeds Targeting the United States, United Kingdom, France and Germany: The June 6 deadline for providing shipping information has been extended to September 1.
For Feeds Targeting the United States: The June 6 deadline for providing tax information has been extended to September 1.
As we announced in December, the Google Base API will soon be decommissioned, and current Google Base API users are encouraged to migrate to the new Shopping APIs as soon as possible. Below you’ll find an updated timeline for the Base API deprecation and resources to guide you through the transition.
As of June 1, users will no longer be able to create a new Google Base account. However, current Base API users will have a one month grace period to continue using the Base API until July 1. After July 1, users will no longer be able to submit or access content through the Base API. The login at base.google.com will be removed as of June 1.
Posted by Andrew Eames, Software Engineer, Google Shopping
Google Wallet is currently being field tested, and we plan to release it soon. In the meantime, we encourage you to learn more at our website: www.google.com/wallet.
The Google I/O developer conference is coming up next week, on May 10-11, 2011 in San Francisco, California. The first day of the conference will feature the first-ever Commerce track, and we want to give you sneak preview of the Google Shopping Applic…
As we announced on March 14, and in emails to all Product Search merchants, today we will begin requiring unique identifiers for products in all categories except for apparel, custom, and one-of-a-kind items. These requirements are part of an ongoing e…
Back in December, we announced that on June 1, 2011, the Google Base Data API will be decommissioned and it will no longer be possible to submit or access content through the Base API.
To replace the Base API, we’ve introduced two new Shopping APIs: Content API and Search API. If you currently use the Base API for managing your products on Google Product Search, you should prepare for the June 1 change by migrating to the new APIs as soon as possible. These resources will guide you through the transition:
If you are a retailer using Google Commerce Search to power search and navigation on your e-commerce site, you will also need to ensure that you are fully migrated over to the new Shopping APIs by June 1. In addition to the documentation above, please also make note of the Migration Guide for Google Commerce Search. Furthermore, if you require any technical support, please submit a request through the Support Portal.
Posted by Kirill Kounik, Product Manager, Google Shopping
Last month, we announced a few upcoming changes to merchant feed requirements for Google Product Search listings. This is a reminder that on May 3, we’ll begin requiring unique identifiers for all products (except apparel and one-of-a-kind items) for feeds targeting the US, UK, France, and Germany. After May 3, products without unique identifiers may not be listed on Google Product Search. As you’re preparing for the May 3 data requirement, keep in mind that on June 6, additional data requirements will also take effect. View the original blog post to learn more and get a head start on these changes.
Posted by Enrique Munoz Torres, Product Manager, Google Merchant Center
If you’ve ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. Today we’re announcing Local Product Availability on Google Place Pages – a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.
When you provide Google with local product availability data, your Google Place Page will now automatically include a new section, ‘Popular products available at this store’, featuring five popular products along with price and local availability. For shoppers unfamiliar with your business, this section shows the types of products available in your store.
If shoppers are looking for a specific item, they can click ‘Search within this store’ to search your product inventory to see if a particular item is in stock nearby.
To automatically display local product availability on your Google Place page, you’ll need to first share local availability data with Google through a Merchant Center account and claim your a Google Place page. For instructions on sharing local product availability with Google, read this Help Center article. Learn how to claim your Google Place page here.
Posted by Paul Lee, Senior Product Manager, Google Product Search
As we announced on the Official Google Blog, we’ve just launched the third-generation of Google Commerce Search – our search solution for e-commerce websites. For the many retailers already submitting their product data feeds to Google via Product Search, our solution may be an interesting consideration for powering search and browse capabilities on your website.
Google Commerce Search uses your existing product search data feed to power a relevant and completely customizable search experience on your e-commerce website. In fact customers like Woodcraft Supply, HealthWarehouse.com and BabyAge.com have all leveraged this exact data feed to quickly improve their web experience and deliver strong business returns – in the case of Woodcraft.com increasing search revenues 34%.
With the new release, we’re making shopping more interactive, introducing multi-channel product discovery, and providing sophisticated tools to help retailers manage the shopping experience on their site.
Here are some of the cool new features in this release:
With this release we’re also welcoming three new retail partners: Forever21, General Nutrition Company (GNC) and L’Occitane. GNC implemented Google Commerce Search in less than a week on their mobile website, while Forever 21 and L’Occitane are currently working to implement various new features of GCS, such as Search as You Type and Local Product Availability. Here’s what Christine Burke, VP of International E-Commerce at cosmetics staple L’Occitane had to say about GCS 3.0:
“L’Occitane is unique in that our beauty products center around ingredients – such as lavender, shea butter and verbena. As our customers visit our re-designed website to shop and research our products, we are excited about the speed and accuracy of on-site search results that will be provided to us through Google Commerce Search. We are also very excited about the potential of the new local inventory feature, which can help us connect our customers with their favorite products in one of our 170 US boutiques.”
Learn how you can provide the latest in retail technology on your website with Google Commerce Search. Sign up for our upcoming webinar (details below). You’ll hear from Nitin Mangtani, Group Product Manager, in conversation with Google Commerce Search customers about how these new features are transforming retail for the better.
Google Commerce Search 3.0: Driving user engagement and cross-channel coordination in retail
Wednesday, May 5, 2011
2:00 p.m. EDT / 11:00 a.m. PDT
Posted by Richard Liu, Engineering Manager, Google Commerce Search