(cross posted from the DoubleClick Search blog)It’s become a cliche for good reason: the future is mobile.A few relevant statistics:Smartphone users now account for 9% of all online trafficMobile searches have grown by 400% since 2010By 2013, more pe…
New ROI algorithms lead to improved performance
[cross-posted from the DoubleClick Search blog]In DoubleClick Search, we’ve recently launched new algorithms for CPA, ERS, and Floodlight tag bid strategies, but have they made a difference? Now that some time has elapsed, we’ve been able to analyz…
DS3: Announcing Several Upload Improvements
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)We heard from several of you about the importance of improving the process of d…
New features in DS3: Inferred match type, upload email confirmations, and report names
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)We recently described some new DoubleClick Search V3 (DS3) features designed to…
Improved workflow and productivity in DS
(cross posted from the DoubleClick Search blog. To learn more about DoubleClick Search, contact your Account Manager or request a call from a DoubleClick Search specialist.)In addition to Floodlight segmentation, we’ve made some exciting enhancements…