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	1. Whip up new opportunities in an instant with real-time reporting and optimization We get it. The holidays are busy, and you often find yourself running out of time — both in the kitchen and with your digital marketing. Forget the manual, hand-churned methods of the past that can leave your campaign results as stale as last year’s fruitcake. This year, turbocharge your campaigns with up-to-the-minute reporting and optimization in DoubleClick™ Search. We’ll whip up performance and conversion metrics as they happen, so you get a real-time view into how your campaigns are performing. Then we’ll use that near-instant conversion data to update bids throughout the day, —helping you get an ROI the size of a holiday feast.
	2. Handle on-the-go customers with mobile bid modifiers As a master cook, you’re moving around non-stop during the holidays — and so are your customers. But as they’re searching for deals and checking them twice across screens, how do you set the right bids to showcase your hottest products to your most eager prospects — wherever they are? Mobile bid modifiers in DoubleClick Search help you adjust campaign bids to maximize performance for mobile searches. Ready to make your holidays a multiscreen event this year? We’ll raise a glass of eggnog to that!
	3. Find the right recipe with adaptive Shopping campaigns Your digital marketing, much like your cooking, might need some extra help during the busy holidays. Take your go-to recipe from good to great by spicing it up with something special. This year, that secret ingredient can be adaptive Shopping campaigns, which ensures that your Shopping campaign structure is optimized to perform its very best. Adaptive Shopping campaigns dynamically optimize your Shopping campaign structure, based on product performance. That means you’ll set the right bids for your high-performing products, as well as save money on bids for low-performing products. And the best part? It’s all automatic, so you won’t have to make it from scratch.
	4. Measure your product sales with purchase detail reports Proper measurement is one of the most important parts of cooking up an impactful campaign. Especially during the busy holiday season, trying to mix and match different reports can have you feeling like Scrooge. We’ll help your campaigns rise to the occasion this year with purchase detail reports for smarter product-centric measurement. Get clear visibility into the products consumers purchase, as well as the ads that drive those sales. Customize and report on your individual product sales by any product attribute—such as color, size and style—and do it for any type of campaign, including text, Shopping, and on AdWords™ or Bing.

Ready for more holiday treats? Tune in to the DoubleClick Advertisers blog tomorrow for even more tips for media agencies, and sign up to receive our newsletter for regular product updates: http://goo.gl/p03ZMS

In March, we introduced Shopping campaigns support in DoubleClick Search, offering a simpler, more flexible way for retailers to manage their Product Listing Ads (PLAs). Thanks to these tools, advertisers have already seen success with Shopping campaigns. As Casandra Jones, Associate Director at iProspect, says: “It’s been incredibly helpful having DoubleClick Search be first to market with a solution for Shopping campaigns. We were able to transition to Shopping campaigns more quickly and determine best practices that work for our brands — giving us a competitive edge, long before the majority of retailers hit the market.”

Integrated and real-time technologies can help you race to the top of the class — and the results page. Using smart, fast, and unified tools that act from up-to-the-minute conversion data, iProspect exceeded their luxury retail client’s expectations by more than tripling revenue on the first day of their promotion, while decreasing cost per clicks (CPCs) by over 60% year over year. Ready to study up on how? Check out the full notes here. 

Over the past several years, we’ve been working on a gradual redesign of many Google products like Search, Maps, Gmail, and AdWords — with the goal of offering a simple, streamlined user experience that helps you get tasks done quickly and efficiently.

Today, we’re rolling out this new look and feel across all our DoubleClick products — another example of how we’re continuing to unify our solutions across the platform. With this update, you’ll find that all products part of DoubleClick Digital Marketing now offer more screen real estate to our tools and reports, to help you focus on your tasks at hand. This means that you’ll experience the same, easy workflows across our products — whether you’re managing search, display, rich media, and beyond. Note that this change only affects the style of the page, and does not change any functionality of our products today.

Marketers and agencies have countless opportunities to engage audiences with rich formats across channels and devices. But today, organizations are using an average of 4.7 ad tech platforms to execute what should be a seamless experience across search,…

During the 2013 holidays, we shared some tips and tricks on how to adjust your bid strategies to take advantage of seasonal opportunities. Today, we wanted to take a look back and highlight one of our holiday success stories with the DoubleClick Search Performance Bidding Suite for real-time bid optimization. The following story comes from the VivaKi Search Hub — VivaKi’s marketing support service that uses a deep knowledge of DoubleClick Search to drive results for their advertisers’ search programs.  

One of the VivaKi Search Hub’s advertisers, a large retail brand, looked to the team to overhaul their current strategies for maximizing results over the 2013 Black Friday and Cyber Monday shopping days. To prepare for this peak time, the team turned to the DoubleClick Search Performance Bidding Suite to automate bids based on real-time conversion data, and respond immediately to market changes. 

Timothy Lackhouse, Team Lead for Bid Strategy at the VivaKi Search Hub, was in charge of managing the advertiser’s bid strategies. “The bid strategies in DoubleClick Search are incredibly clear to set up and modify,” said Lackhouse. “With near real-time and granular reporting, we don’t need to spend countless hours or days waiting for the data. We’re able to get a deep level of insight into our performance right away — assessing what’s working, what’s not, and making tweaks as necessary.” 

Within days of launching the new bid strategies, the positive results were irrefutable. During Black Friday and Cyber Monday, the VivaKi Search Hub was able to increase its advertiser’s conversions by 360 percent while lowering CPO by 27 percent — all while saving 90 minutes a day. 

To get the full scoop on the VivaKi Search Hub’s success with the Performance Bidding Suite, read the full customer story here. Stay tuned to the DoubleClick Search blog and Google+ page for even more customer success stories.

• Increase ROI with proven optimization algorithms. On top of intra-day keyword bidding from DoubleClick Search, Boost Media tests ads side-by-side, and chooses ads based on Boost Media’s proprietary algorithms. According to Boost Media, their clients experience an average of 30 percent increase in sales volume.
• Scale campaigns, save time with custom-tailored ad creation. Boost Media offers a network of professional copywriters to develop engaging and high-performing ads at scale. Advertisers can expect unique and creatively written ad text, distinguished from the standard Dynamic Keyword Insertion templates that are often used today. According to Boost Media, advertisers save an average of 60 hours per month on writing, testing, and reporting on creative.

• Cut costs by focusing on the right ads. Boost Media decreases cost by identifying and eliminating underperforming ads, allowing clients to capture additional, unseen revenue from their ad groups. According to Boost Media, users see an average 5% decrease in CPAs.

We’ll continue to develop more optimization features to drive ROI for our customers. Stay tuned to learn about our plans in to deliver deep performance-driving capabilities across audience, attribution, and more.

• Build optimized product feeds. Channel Intelligence works with retailers to refine product feeds — ensuring that the feed is comprehensive, the data is organized, and product attributes are accurate.
• Use improved feeds to dynamically create and update PLAs and text ads. Channel Intelligence feeds can power DoubleClick Search inventory-aware campaigns for automated campaign management. Using these optimized product feeds, DoubleClick Search can generate customized PLAs and text ads at scale, and keep them up-to-date based on changes to a retailer’s physical inventory.
• Optimize in real time to maximize ROI. To further boost performance across these ads, DoubleClick Search bid strategies update bids up to 4 times a day, based on up-to-the-minute conversion information. This scale and speed allows retailers to respond to product inventory changes and market trends at the drop of a hat — even during the busiest holiday shopping days.