Join us tomorrow, June 19, 2012 for the Learn with Google webinar, “Bringing the Power and Control of Search to Display,” to learn from the experts about Google’s major update to contextual targeting. The webinar starts at 10amPST / 1pmEST.It’s n…
Last year in the U.S., we launched the AdChoices Icon on the Google Display Network. AdChoices is an industry standard “i” icon that expands to “AdChoices” when users move their cursor over the icon. Giving users clear notice about the ads they see…
We know that you’re always looking for more efficient ways to manage your AdWords accounts. We also hear that many of you would love to use your own external data to make decisions in your accounts. Today, we’re excited to announce the limited release …
Last week, in partnership with the Learn With Google program, we held our first “Mobile Education Week” webinar series for your agency or business to learn more about the tools and resources to help you succeed on mobile.Below are video r…
When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviors or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers o…
We’ve been listening closely to your suggestions on how to reduce the guesswork involved with building new campaigns. To help improve the campaign building process, we’re rolling out improvements to the Keyword Tool and Traffic Estimator.Improvements…
Today, we’re introducing more details about your Quality Score in AdWords. Using the status hover for a keyword in the Keywords tab, you’ll see the traditional 1-10 numeric score and new ratings for each main factor in Quality Score. The new rating…
We are excited to announce the launch of account labels. Starting this week, you can organize your account’s keywords, ads, ad groups and campaigns into custom groupings so you can quickly and easily filter and report on the data that is of most inte…
Consider these three exact and phrase match keywords in AdWords. [waterproof sunblock] “bollard cover” [single serving coffee maker] Now have a look at these two rows of search queries.1. waterproof sunblock …
Get organized this spring with new location features in AdWords and share your storiesOver the past 30 years, California Closet Company has grown from the brainchild of a college student organizing his dorm room closet to a successful business with mor…
When we launched advanced location targeting in March 2011, we provided you with more control over how you geographically target your ads. Based on advertiser feedback, we’re implementing four additional enhancements that will make location targeting…
Recently we announced the most significant enhancement to our contextual engine ever: the the ability to optimize GDN campaigns down to the keyword level using Next-Gen Keyword Contextual Targeting. These new controls will help advertisers fine-tune th…
If you’re audience targeting (or considering it), customizing your ads for your audience can yield better performance. Here are the top tips for audience targeted creatives learned through the collective experience of hundreds of Google AdWords accou…
Originally posted on the Google Analytics blogToday, we’re sharing some research on marketing attribution that we conducted in partnership with Econsultancy, a leading digital market research firm. The insights — Marketing Attribution: Valuing the C…
When we launched Google+ Pages last November, we aimed to provide you with a way to post updates and news about your business, have engaging conversations with customers, and send tailored messages to specific groups of people. We’re now excited to s…