A few weeks ago, Susan Wojcicki spoke at IAB about building an ads ecosystem for 2020. There, she introduced a new tool, Brand Lift surveys in AdWords, that will help advertisers measure the brand impact of their display campaigns via surveys. &n…
Automotive brands were among the first advertisers to adopt Google+ and they’re making it pay off in big ways. Our research has shown that the path to buying a car is becoming more and more social, with consumers relying on information and advice fro…
(Cross-posted from the DoubleClick Search blog)We at DoubleClick Search know that search marketing has expanded dramatically in scale and complexity over the years, and today, large search campaigns are practically impossible to manage using manual met…
Last year, we started a program to partner with advertisers and agencies to re-imagine how brands tell stories in a connected world. Project Re: Brief set out to recreate some of the advertising industry’s most iconic, classic campaigns using the lat…
With AdWords, you’ve been able to run campaigns in targeted geographic locations and attach your local business address to your search ads using location extensions. Now, new location-oriented features in enhanced campaigns are rollin…
SMX West kicks off on March 11, and the AdWords and DoubleClick Search teams hope to see you there!During the first two days of SMX West, Google will be on the floor to help you learn how to engage your audiences in a constantly connected world. Below …
We live in a multi-screen world where people are constantly connected and moving seamlessly across devices. Not only do mobile devices keep us connected anytime and anywhere, but they play an increasingly important role in shopping, both online and off…
You can now use AdWords Editor to upgrade and manage enhanced campaigns. Once you install AdWords Editor 10.0, you’ll be able to:Upgrade campaigns to enhanced, either individually or in bulk.Set campaign level bid adjustments for mobile devices. S…
The following changes apply to customers in all countries and territories in North America, the Caribbean, and Latin America except Mexico, Argentina, and Brazil.If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are importan…
People are constantly connected and searching from all kinds of devices. Advertisers are looking for ways to quickly provide customers with the right information, in formats that make sense for where they are, the time of day, and the device they’re …
In today’s digital marketing landscape, it’s becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5…
This Thursday, please join us as we continue our enhanced campaigns webinar series. In Enhanced Campaigns 202, you will learn about how offer extensions, sitelinks, and call extensions have been improved with enhanced campaigns to work in a multi…
Note: this was posted earlier today on the Google Mobile Ads Blog.This past holiday season, homes were aglow with the twinkling lights of large screens (like laptops, desktops and tablets) and mobile phones alike. In our holiday consumer survey, conduc…
On February 13, Google Shopping results in the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia, Switzerland and the Czech Republic began to transition to a new commercial experience built on Product Listing Ads. If …
Today, people are constantly connected and searching from all kinds of devices. Advertisers are looking for ways to reach people with ads that are relevant to their context, like their location, the time of day and the device they are using. With an en…