People are constantly connected and moving between devices to communicate, shop and stay entertained. Their context – like location, time of day, and device – is an increasingly important signal for advertisers. In February, we launched enhanced ca…
In December, we announced a promotional credit for all eligible merchants in Australia, Japan, Brazil, Czech Republic, Spain, Italy, France, Netherlands, U.K., Germany and Switzerland who create a Product Listing Ad campaign promoting all the products …
About two months ago, we launched enhanced campaigns to help you more simply and smartly manage your campaigns in today’s multi-device world. Recently we’ve been hearing some great stories about ways that advertisers have improved their performance…
Recently, based largely on your feedback, we announced the launch of new ValueTrack features to help advertisers using keyword level URLs achieve specific conversion and ROI goals. These features are now live and ready for you to apply to your campaign…
With our launch of bulk editing back in November, large-scale changes across your entire AdWords account became much easier. Today, we are launching keyword bulk uploads to help you add, edit and remove keywords at scale. Have you ever downloaded…
We live in a world of constant connectivity, where mobility is bridging the digital and physical worlds. With smartphones in hand, people are taking a variety of online and offline actions, like calling a business, downloading an app, looking for direc…
(Cross-posted from the DoubleClick Search blog)Last week on March 11 and 12, our DoubleClick Search team spent two demo-packed days on the floor at the Search Marketing Expo – West, to connect with those of you who manage some of the largest search cam…
SES New York is coming up next week, and we hope you’ll join us in the Big Apple!During day 1 of SES New York, we’ll be on the expo floor with a custom-built Google classroom. Join us for a full day of learning about the latest solutions from AdWords…
Last month we announced enhanced campaigns to help advertisers more simply and scalably reach their customers in a multi-screen world. Today, we’ll look more closely at how enhanced campaigns work with your display campaigns.Why Enhanced Campai…
In a multi-screen world, it’s increasingly important for advertisers to show relevant ads based on a user’s context: location, time of day, and device. We launched enhanced campaigns to help advertisers take full advantage of user context, maximizi…
As we’ve said before, we’ve entered the next wave of digital marketing, as major brands like L’Oreal, Audi and Kay Jewelers embrace digital media and make it a core part of their marketing strategy. We’ve seen a 65 percent increase in the…
Today marks the debut of the new Think Insights, Google’s hub for marketing insights and inspiration for advertisers and agencies. On google.com/think, you can learn about the latest research in digital marketing, be inspired by creative brand campai…
In this era of mobility, our smartphones are always with us, keeping us connected anytime and anywhere. With this constant connectivity, we’ve come to expect information (literally) right at our fingertips just a search away – whether it’s locating…
People today are constantly connected, presenting a tremendous opportunity for retailers to deliver the right products to them across devices anytime, anywhere. We recently announced the release of enhanced campaigns to help advertisers reach cus…
Enhanced campaigns have arrived, featuring bid adjustments, updates to ad extensions, and more options for location and device targeting. We’re here to equip you with the knowledge and tools you need to continue your success as you upgrade and migra…