With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the crowd. We recently launched s…
Last week we hosted an SMB Hangout on Air with Google ads executives and advertisers. For those of you who missed it, or would like to take advantage of the tips and ideas shared, here’s a recap of what we covered:Three tips for success: Francoise Brou…
Marketers have long looked to get a better understanding of the audience make-up of different print and broadcast media to help them better tailor their message and deliver more relevant ads to consumers. This audience insight is equally important in d…
In June we announced the limited release of AdWords scripts, a new AdWords tool that enables you to make changes to an AdWords account, such as updating keywords and ad copy or outputting account statistics, by writing simple JavaScript programs. Today…
Over the last few months, we’ve hosted a number of Learn with Google webinars that help you go bigger, faster with AdWords technology that does the heavy lifting so that you can increase efficiency and reach new customers. In March we walked through …
Nearly two years ago we introduced seller rating extensions. In addition to helping users identify highly recommended advertisers, seller rating extensions often provide a CTR lift to sellers who consistently deliver a positive online experience. Today…
Location matters. Whether you’re running a national bank in Montréal, Canada or a contemporary fashion boutique in Brugge, Belgium, being able to target or exclude certain geographic locations with your online advertising can boost your business and…
We are constantly evaluating our products to make sure that we are investing in tools that create the most value for our customers. Sometimes this requires making some changes…as we will be with DoubleClick Ad Planner. Starting on September 5, 2012, …
Have you ever wanted to hear directly from some of the Google teams driving AdWords product and customer service improvements? Well, here’s a great opportunity to do exactly that!On Wednesday August 29, 2012 at 1pm PST (4pm EST), we will host a Hango…
In February 2012, we launched the AdWords Community in six languages. Since then we have been receiving constant positive feedback from our users, who appreciate the improved site navigation and new forms of content, as well as high quality of discussi…
(Cross-posted from the DoubleClick Search Blog)If you’re a current DoubleClick Search user, or are considering DoubleClick Search as a solution for managing across platforms, we’re excited to bring you some new product updates to provide a smarter, mor…
Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT.Companies big and small are using social media to interact with …
Join us for a new Hangouts on Air series for our valued small and medium-sized business advertisers hosted by your friends on the AdWords support team (1-866-2-GOOGLE). Starting tomorrow, August 16 at 11 AM PST and continuing every other week at the sa…
Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a st…
What happens when you give hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign? A great lesson for advertisers of all kinds. In an effort to…