(Cross posted from the Analytics Blog)Over the past few years, we’ve seen massive improvements in digital marketing sophistication and capabilities. Today there’s a rich suite of tools allowing marketers to gain better insights, reach audiences in …
We’re living in an always-connected culture — in fact, the average American spends a full 2 months of their waking year online (emarketer, 2011). That’s time spent at work, on the go with mobile phones, and on the couch with tablets. With this wid…
Sitelinks give users a choice of destinations on your website that they can visit directly from your text ads. Hopefully you’ve already been using sitelinks to improve your campaign performance. Maybe you’re now preparing your campaigns to be …
Our AdWords engineering team is conducting planned system maintenance today starting around 10:00 am Pacific Daylight Time (17:00 GMT). We expect to conclude around 8:00 pm Pacific Daylight Time tonight (03:00 Sunday GMT). Your ad campaigns will conti…
SMX East kicks off in early October, and we hope to see you there. Stop by Learn with Google’s in-conference event on Wednesday, October 3; we’ll have speakers across Google Search, the Google Display Network, and DoubleClick Search, with question an…
As we announced in June, AdWords Editor versions 9.5.1 and 9.7.1 will no longer be supported after October 28, 2012. If you continue using version 9.5.1 or 9.7.1 after this date, you’ll encounter errors downloading accounts, posting changes to campaign…
At Google, we’re amazed by how the ad industry is using the digital canvas to bring brands and ideas to life. Whether it’s enticing viewers with video, evoking a smile with a mobile phone, or reconfiguring the typical ‘test drive,’ when digital a…
In the past 10 years the number and variety of new technologies in display advertising have more than doubled, effectively creating new – and better – ways to buy display across the web. With this influx of new display targeting technologies available…
Shared budgets is a new feature that lets you establish a single daily budget that’s shared by multiple campaigns in an AdWords account. Shared budgets can make it easier to match your AdWords spending with how your business allocates marketing budge…
Join us for a webinar on Tuesday, September 18th at 11am PT, in partnership with Hootsuite, to learn how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. Register today, it’s open to …
Recently, we’ve been explaining how our systems and policies stop unwanted ads from showing on Google and elsewhere. One part of these efforts is our constant review of our policies for advertisers, to make sure they keep up with evolving practices …
Originally posted on the Google Commerce blogIn May, we announced Google Shopping, a new way for people to find and research products, and discover where to buy those products online or nearby. Google Shopping helps people turn their shopping intention…
In February, we announced enhanced sitelinks on desktop search ads. We display enhanced sitelinks by combining multiple sitelinks and closely related search ads into a larger nested format. Early testing showed that enhanced sitelinks could make ads th…
We’ve recently been writing about our efforts to stop unwanted ads. The overwhelming majority of our advertisers never serve an ad that violates our policies and terms. But occasionally we see violations, and on very rare occasions, our s…
On Saturday, September 22, some AdWords systems will be unavailable from approximately 10:00 am to 8:00 pm Pacific Time (17:00 Saturday to 03:00 Sunday GMT) due to system maintenance. During this time, your campaigns will continue to run as usual, but …