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If you’re interested in boosting your DoubleClick Bid Manager expertise this fall, be sure to join one of our upcoming webinars. We offer both basic training for new Bid Manager users as well as advanced webinars for seasoned users already familiar with the platform.  If you’ve recently upgraded to Bid Manager, are new to the system, or are planning to upgrade soon, these webinars are a great place to start.

Take a look at the schedule below and enroll through the Training page in the Bid Manager Help Center  (sign-in required).

Bid Manager Overview for new users – 10/31 and 11/13

• Watch

We also offer pre-recorded webinars in our Help Center, covering topics like Private deals, Creative approvals, and upgrades. While you’re there, be sure to read about our latest product releases.

Some sessions mention prerequisites where we recommend background knowledge. Please take note of these to ensure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

When you’re in display advertising, school is always in session. And now is is the perfect time to build your skills!

We’ve heard from DFA users that they need more customized learning based on how they use DFA. For example, if you’re an ad trafficker, you might need a broad understanding ranging from the basics all the way to troubleshooting. If you’re an analyst, you might not need to know all the details a media planner might be responsible for but you might still like to know how conversion data is tracked and counted.

To help you learn through a more established, role-based curriculum, we’ve launched DFA Academy, an easy-to-use, self-paced learning path designed to guide you through core help articles and online training courses.

DFA Academy includes these checklists:

• Basics for new users: The core curriculum, including DFA Fundamentals eLearning and certification
• Implementation guide: Learn how to implement a new DFA account or advertiser
• QA and troubleshooting: It’s not shop class, but you’ll learn all about QA’ing tags, creatives, and more
• Advanced topics: Become an expert through DFA Personal Trainer for Advanced Users, learn about integrations with DoubleClick Bid Manager, Google Tag Manager, and other topics
• Rich Media: When Rich Media isn’t an extracurricular activity, learn tips and best practices for trafficking DoubleClick Rich Media in your DFA account

Since DFA Academy covers a lot of material, we’ve set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman ad trafficker new to display, an analyst on the Dean’s list, or a Media planner feeling like a 5th year student, you can find customized training based on your role to help you ace DFA.

Keep in mind, the DFA Help Center is only available to current DFA users so you’ll need to sign in with the Google account you use for DFA.

Want extra credit? Be sure to also sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates.

Posted by Sarah Payne, DFA Product Trainer

As more brands adopt programmatic technology, there’s a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we’ve launched DoubleClick Ad Exchange eLearning and Certification, a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.

We recommend that any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand our policies, and get an introduction to programmatic media buying and real-time bidding (RTB).

The course covers:

• What the Ad Exchange is and how it works
• AdX policies and supported creatives
• How to navigate the user interface
• Creating campaigns and ad groups
• An overview of RTB and how to create RTB campaigns
• How to review, create and report on the different programmatic buying solutions

AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you’ll get a printable certificate of completion.

Enroll in DoubleClick Ad Exchange Fundamentals and demonstrate your proficiency today.

Keep in mind, this course is only available to current DoubleClick AdX buyers. To access this course, you’ll need to sign in with the Google account you use for DoubleClick AdX.

Posted by Anna Solinap, Ad Exchange Product Trainer

DoubleClick Bid Manager Reporting

• Wednesday, August 14th at 10:00 AM PT / 1:00 PM ET Register
• Wednesday, September 18th at 06:30 AM PT / 9:30 AM ET   Register

Demand-side platforms play an important role in the success and innovation of display, so we’ve spent a lot of time listening to customers and developing DoubleClick Bid Manager training content. To make it easier for users to plan, execute, and measure display media with DoubleClick Bid Manager, we’ve launched a new DoubleClick Bid Manager eLearning and Certification for marketers and agencies.

DoubleClick Bid Manager Fundamentals is an online training program that lets new users learn at their own pace, take an exam, and download a certificate confirming that they understand the basics of Doubleclick Bid Manager. The course covers:

• Core DoubleClick Bid Manager functionality and how it works with DFA
• The basic benefits and features of demand-side platforms and how ad exchanges work
• How to create media plans and campaigns for implementation in DoubleClick Bid Manager
• How to analyze performance and optimize campaigns

You can take the training as many times as you like, and need a score of 80% or greater to receive a certificate of completion. Enroll in DoubleClick Bid Manager Fundamentals and demonstrate your proficiency today.

Keep in mind, this course is only available to current DoubleClick Bid Manager users. To access this course, you’ll need to sign in with the Google account you use for DoubleClick Bid Manager.

Posted by Molly Larrison, Training Program Manager

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