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Class is in session! Last week we went back-to-school with a series on the benefits of DoubleClick’s unified platform, along with yesterday’s DoubleClick Search Academy announcement. Today, we’re launching new DoubleClick eLearnings, a webinar series, and updated recorded webinars to help you learn and take advantage of our integrated platform features.

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1, day 2, day 3, day 4, and day 5 flashcards).

Last week’s updates to Google Web Designer included cool new features that make it easier for creative designers and developers to build robust HTML5 creative. These features, combined with DoubleClick’s audience and environment information can help advertisers and agencies improve creative messaging for even more successful cross-screen marketing campaigns.

A few months back, we launched a campaign to encourage creative partners to Get Studio Certified. Since then, we’ve focused on improving our training content to help developers grow their skills and get more comprehensive Studio training.As we continue…

Need to beat the heat? Set aside time this summer to catch up on DoubleClick Campaign Manager training. We offer cool ways to learn like DCM Academy, a role-based learning path to help you learn based on how you use the product. We also offer Fundamentals eLearning and live webinars covering Reporting, Event Tags, Attribution, and more. And don’t miss our New Features Webinar to learn about the latest product releases.

Are you an ad trafficker, analyst, or media planner who needs to learn the basics? Try DCM Fundamentals eLearning and Certification to learn key DoubleClick Campaign Manager concepts. If you need an introduction to the fundamentals and want to learn best practices, this is the place to begin.

DFA6 to DCM for Existing Users – 7/2, 7/9, 7/22, 8/13, 9/17
Upgrading to DoubleClick campaign Manager? Learn about the latest features and key functionality and workflow differences compared to DFA6. 

DCM Fundamentals – 8/12 (North America), 7/9, 8/13 and 9/10 (Asia-Pacific)
If you want a live webinar experience to support the DCM Fundamentals eLearning, join this 2.5 hour session to learn how third-party ad serving works along with the steps for setting up Floodlight and trafficking your first campaign. This session also touches on remarketing. 

Campaign Trafficking Demo – 7/16, 8/6, and 9/3
Join our product trainer for a walkthrough of how to create a campaign and assign campaign elements. 

Prerequisites: This session is a companion to DCM Fundamentals, and assumes that you’ve taken the DCM eLearning and Certification (or attended the DCM Fundamentals webinar). Before attending, make sure you know how DoubleClick Campaign Manager defines a campaign, placement, ad, and creative. 

DCM New Features Webinar – 7/8
Join our product trainer for a walkthrough of the latest product features.

Reporting Basics – 7/10, 8/14, and 9/11
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Reporting as well as how to pull common reports, including Standard/Performance, Reach, and Floodlight.

Understanding Event Tags – 8/7
Learn about the Event Tags, a DCM feature that helps you to apply 4th party impression and click pixels to your creatives. This webinar will cover Event Tag creation, application and site whitelist/blacklisting.

Reporting: Attribution – 8/28
In this session, you’ll learn about the attribution options available in Reporting, and uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM and want to expand your knowledge of what the Reporting tool offers.

Prerequisites: Make sure you’re familiar with ad trafficking in DFA6 or DoubleClick Campaign Manager before attending these sessions. If you’re not, attend the Fundamentals webinar first.

DFA Fundamentals – 7/30 and 9/10
Join this webinar if you’re using DFA6 and are new to third-party ad serving. This webinar mainly focuses on the basics of ad trafficking, but also touches briefly on Floodlight tags and DFA Reporting. 

MediaVisor Fundamentals – 8/5
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Programmatic buying in DoubleClick Bid Manager keeps getting easier. We offer training for all levels, from new user training to advanced webinars. To help you learn faster and more efficiently, we’ve launched the new Bid Manager checklists along with two new optimization webinars.

Bid Manager checklists
Learn the basics of Bid Manager or master more advanced campaign management topics using the new Bid Manager checklists. These self-paced learning paths help you learn and master the product based on your role:

• Basics for new users: Learn the basics of a demand-side platform and apply these concepts to an advertiser’s media plan in Bid Manager. This checklist includes Bid Manager Fundamentals eLearning and certification. You’ll also learn how Bid Manager integrates with DoubleClick Campaign Manager & DFA6. 
• Account setup: Learn to set up and structure a new account, set up new users, and create new advertisers. 
• Campaign implementation: Walk through step-by-step guidelines, tips, and best practices for setting up new campaigns. We offer checklists for campaign managers based on whether or not they use DoubleClick Campaign Manager & DFA6.

Regardless of your level of experience with real time bidding and DoubleClick Bid Manager, we have a learning track that’s right for you!

Join a webinar this spring
Continue your learning by joining a live training webinar this spring. See the schedule below and register through the Training page in the Bid Manager Help Center (sign-in required).

Bids and budgets – 5/13
Learn tips on setting up bids, budgets, and frequency caps, and evaluating the performance to make optimizations. Register 

Audience buying – 5/29
Learn to use the audience targeting feature for both third-party and first-party audience targeting. We’ll look at tools like the Audience Composition report, and provide best practices for your remarketing line items. Register 

These webinars are intended for Bid Manager users who have completed Fundamentals training. If you’re a Bid Manager customer but are not yet using the tool, complete the Fundamentals eLearning.

Spring is in bloom in most places, trees and flowers are growing (or at least the snow is melting), and more agencies and marketers are upgrading! It’s the perfect season to learn and master DoubleClick Campaign Manager based on your role and how you use the product. We offer multiple learning options, from the basics to more advanced topics like In-Stream Video, Attribution, and more – so come check us out!

Join a DoubleClick Campaign Manager webinar

Studio Certified developers, do you want to tell the world that you can create innovative ads designed for users to connect with brands? With DoubleClick Studio’s Engagement Ads Certification, you can get certified in building ads that marry the art of brand building with the science of performance display.

Engagement Ads are tuned to user engagement – not clicks, letting brands connect with users through multiple creative formats. Ads are available on a cost-per-engagement (CPE) basis, allowing advertisers to bid and pay only for user engagement.

Watch this video:

Engagement Ads fit in standard display units, allowing them to scale across the web and then expand to a larger format after an innovative two-second hover delay. This delay eliminates nearly all accidental expansions, providing a better user experience and more accurate reporting to advertisers.

With this flexibility, the richness of a campaign using Engagement Ads depends on the story the brand wants to tell and the type of content they want to promote. Creatives can range from rich, interactive videos built in DoubleClick Studio to immersive brand experiences using HTML5, CSS3, and WebGL – all without leaving the ad format on the publisher’s website.

Check out an Engagement Ad format in action.

Engagement Ads badge certification gives you:

• 
• A badge that identifies you as a Studio Certified user able to create Engagement format ads
• Promotion via DoubleClick Rich Media properties and associated sites

You also receive the benefits of the Studio Certification Program, including exclusive access to betas and product features, DoubleClick hosted events and workshops, and a badge you can use for self-promotion.

Pass the exam and get the badge to demonstrate your expertise in creating rich ads to boost user engagement. Take the Engagement Ads exam and get certified.

Note: You must be Studio Certified in Core Flash or HTML5 to take the Engagement Ads certification exam.

Not Studio Certified? No worries! Get Certified today. We have these Studio Certification badges available:

1. Core Studio Certification exam for Flash and HTML5 developers
2. Integrated QA Certification
3. Advanced Badge Certification for Dynamic creatives, VPAID creatives, and YouTube mastheads

Posted by Paige Birnbaum, Program Manager, DoubleClick Studio Certification

With the new year, now is the perfect time to learn the DCM interface and dive into the new workflow. Whether you’re upgrading or haven’t yet used DCM, we offer multiple ways for you to learn the basics, and learn about advanced training topics.

DCM webinars
Whether you’re upgrading to DCM or have already upgraded, attend these webinars to better understand and use DCM.

DCM Fundamentals – 2/12, 2/26 and 3/12
Designed for new DCM users, this webinar will teach you everything from how 3rd party ad-serving works to how to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals of DCM and want to learn best practices.

DFA6 to DCM for Existing Users – 2/5, 2/19, 3/5, and 3/19
Learn what’s changed in DCM. Get a demo of the key differences in DCM compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DCM before you upgrade. 

Reporting: Report Builder – 2/6 and 3/6
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Report Builder (Reporting) as well as how to pull common reports (Standard/Performance, Reach, and Floodlight). This training also covers the differences between Report Builder and ReportCentral.

This session is designed for users with a basic knowledge of DFA6 or DCM. If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Advanced webinars
In these webinars, experts will discuss featured topics to help you more effectively manage your campaigns in DCM. Before attending, users should be familiar with basic reporting and DFA6/DCM concepts.

Understanding Ads and Creatives: Properties – 1/23
In this session, you’ll learn about the properties of your ads, including priority, delivery goals, creative rotation, and targeting. This will also cover creative labeling, which can be used to isolate and view the performance of similar creative messages in reporting.

Understanding Event Tags – 2/27, 3/20
This session addresses the new Event Tags feature in DCM, which helps you to apply 4th party impression and click pixels to your creatives in DCM. Learn about Event Tag creation, application and site whitelist/blacklisting.

Understanding Remarketing – 3/13
This session will cover the use of remarketing in DCM, including the creation of remarketing lists and the use of those lists for the purpose of targeting ads in DCM.

Reporting: Attribution – 2/20
In this session, you’ll learn about the attribution options available in Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.

DFA webinars
Still using DFA6? No worries! Get trained online with our DFA Fundamentals eLearning (available in Spanish, Japanese, Portuguese, and Swedish, Italian, and more). We also offer webinars for both DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 1/21, 2/19, 2/26, and 3/26
Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.

MediaVisor Fundamentals – 2/11 and 3/11
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.

Studio Certified developers, do you want to tell the world that you can create engaging in-stream video ads? With the new Studio Certification VPAID badge, you can do just that.

VPAID (Video Player Ad Interface Definition) is a hybrid creative format that runs as a pre-, mid-, or post-roll with the publisher’s content video. When watching in-stream ads, users can pause and resume videos, pull up options to learn about products, and more. For example, you can watch a video about a car, pause it, and learn more about the car right from the ad – without leaving the player on the publisher’s website. Check out the VPAID format in action.

VPAID gives brands a way to create a micro-site experience directly within an ad unit. Users can interact with the brand and learn more about the products without ever having to navigate away from the original page they were on. So it’s good for the user, it’s good for the web publisher, and it’s great for the brand.

VPAID badge certification gives you:

• A badge that identifies you as a Studio Certified user able to create interactive in-stream ads
• Exclusive access to DoubleClick hosted events and workshops
• Early access to betas and product features
• Promotion as a Studio Certified user with a VPAID badge via DoubleClick Rich Media properties and associated sites

Pass the exam and get the badge to demonstrate your expertise in creating rich, in-stream ads to boost user engagement. Take the VPAID exam and get certified.

Not Studio Certified? No worries! Get Certified today. We have these Studio Certification badges available:

• Core Studio Certification exam for Flash developers
• Core Studio Certification exam for HTML5 developers
• Integrated QA certification
• Advanced badge certification for Dynamic creatives and YouTube Mastheads

Learn more about Studio Certification in the Rich Media Gallery.

Posted by Arnold Sealey, Program Manager, DoubleClick Studio Certification

If you’re interested in gaining more expertise with DoubleClick Ad Exchange to improve your buyer experience, be sure to join our upcoming webinars. We offer online eLearning and certification, along with pre-recorded webinars. Register in the Ad Exchange Help Center (sign-in required).

Introduction to AdX Policy – 11/13
Join our live webinar to learn a general overview of Ad Exchange policies, the enforcement process, along with live Q&A. We’ll also provide a list of policy resources to reference after the event.

What’s new with RTB? – 12/4
Come learn about what’s changed in the past six months with Real-time bidder, as well as the great features that are coming out. The product management and engineering team will walk you through all the changes that have occurred and how you can take advantage of them to improve your use of RTB.

Pre-recorded webinar: Overview and trafficking
Watch this webinar to learn about setting up private deals with ad exchanges, what’s needed to get started, and steps to launch. We recommend this webinar for users who want to learn more about accessing available inventory and direct deals.

• Watch

What’s New with AdX? – Detect & Correct and REST API Updates – 10/23
Come learn about what new updates have been made to AdX, as well as the great features that are coming out. The product management and other cross-functional teams will walk you through policy updates and how you can take advantage of them to improve your use of AdX.

When you register for these webinars in our Help Center, be sure to read our latest product updates, too.

We’ve designed Ad Exchange training to arm you with the tools you need to optimize with Ad Exchange. If you’re new to the Ad Exchange, these webinars are a great place to start.

Posted by Asha Balendran, DoubleClick Ad Exchange Product Trainer

Since launching our DoubleClick Rich Media Education Program, we’ve seen developers become more productive with ad creation and media agencies more effectively manage rich media creatives for display campaigns. But with increased adoption of HTML5 and the success of dynamic creative ad formats, we’ve heard from you that we need to both streamline training across products and customize it for the right user, while also adding more training content for advanced topics.

So, we’ve made a few changes to consolidate all training resources for each user, by role.

Rich Media and Studio training for creative agencies and developers

We’ve updated DoubleClick Rich Media Fundamentals eLearning & Certification to better align with Studio Certification. Focused toward creative agencies and developers, Rich Media Fundamentals eLearning provides an overview of DoubleClick Rich Media and Studio, and helps you ramp up on rich media basics at your own pace.

In Rich Media Fundamentals, you’ll learn how to:

• Build Flash and HTML5 creatives
• Publish to QA
• Use the API
• Build dynamic creatives and create/edit rules 
• Resolve common live issues

Rich Media Fundamentals includes a certification exam at the end of the course. Pass the exam and you’ll get a printable certificate of completion you can use to show your proficiency.

Rich Media Fundamentals can benefit creative developers through faster creative builds, more efficient QA, and reduced turnaround times, and is a great introduction for Studio users who want to take Studio Certification to demonstrate expertise in building rich media ads.

Rich Media training for media agencies and marketers

1. We’ve revised DFA Academy to include a Rich Media Checklist (previously Rich Media Academy). If you’re a media planner or ad trafficker, use the checklist to learn rich media during basic DFA training and be better equipped to know how rich media works in the context of display campaigns. (DFA Sign-in required) 
2. We’ve updated DFA Fundamentals eLearning & Certification to include an optional DoubleClick Rich Media module. Ad traffickers at a media agency might only need a higher level of training compared to a creative developer designing an ad, so we’ve added a rich media overview to DFA Fundamentals (Enroll — DFA sign-in required) 
3. We’ve added a rich media live issues section to the DFA Help Center to help media agencies who manage rich media creatives in DFA to troubleshoot common issues. (DFA sign-in required)

Ready to get started? Sign up through the links above, and note any sign-in requirements.

Don’t forget to sign up to receive the latest news, product updates, features, tips, and research information from DoubleClick!

Posted by Hemmy Edge, DoubleClick Rich Media Product Trainer