Posted by Tom Leung, Website Optimizer Blog TeamHope you all enjoyed today’s webinar put on by Google Webmaster Tools, Google Analytics, and Google Website Optimizer. We had record attendance, and it’s great to see thirst among website owners for the G…
Posted by Jon Stona, Website Optimizer Blog TeamAs much as we like to think the world revolves around Website Optimizer, we’ll admit that our product is one of several that Google offers to help increase the effectiveness of your site. To be truly comp…
Posted by Tom Leung, Website Optimizer Blog Team These days there seems to be an infinite number of things you can add to your site. News alert widgets, embedded videos, click to call buttons, talking avatars, verified testimonials: you can add anythin…
Posted by Tom Leung and Tamara Micner, Website Optimizer Blog TeamWe’re all concerned these days about the bottom line: economic uncertainty is still around, marketing budgets are getting more scrutiny, and tolerance for “spend and hope” marketing inve…
Posted by Tom, Website Optimizer Blog TeamPeople say pictures are worth a thousand words, and some industry experts even argue that you should always have them — the bigger, the more friendly, the better. But whenever you hear someone say “always,” t…
Posted by Tom, Website Optimizer Blog TeamOne of the things we’ve learned is that to be a successful experimenter, you need to master a few key concepts. These concepts include diagnosing problematic pages (Google Analytics is a good tool for this), co…
Posted by Jon, Website Optimizer Blog TeamIt’s been about a year since we made Website Optimizer available to all Google AdWords users. Since then, we’ve seen great enthusiasm for the tool; now it’s hard to find a serious advertiser who doesn’t at leas…
Posted by Tom, Website Optimizer Blog TeamWelcome to the Website Optimizer Blog Are you optimized? Wouldn’t it be nice to test which of these two headlines might encourage you to learn more about Website Optimizer? Well, that’s exactly what Website Opt…