Enhanced advertiser-level controls and insights in DoubleClick Ad Exchange
Today, we’re happy to announce the roll-out of a new advertiser classification system that automatically scans and classifies each creative using sophisticated machine learning technologies to determine the associated advertiser or advertisers. This …
With the growth of exchange-based buying and real-time bidding, media buyers are becoming increasingly sophisticated at optimizing their bids. In tandem, we’ve heard from our publisher partners that they would like to better manage their minimum CPM,…
+1: Now making Display ads more relevant
Yesterday, we announced several exciting new additions to Google+, including open signups. We’d like to announce one more addition for our DoubleClick Ad Exchange publishers, +1 on display ads from AdWords.Starting in October, the +1 button and soci…
The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help unlock more value for every impression. Exchanges have also provided a number of efficiency benefits such as the e…
(Originally posted on the DoubleClick Advertiser blog)Our display benchmarks have met with much enthusiasm since we first started publishing the data in 2009 and we’re pleased to introduce a dedicated space for display benchmarks data on the Watch Th…
If you’re a DoubleClick Ad Exchange publisher, you’re undoubtedly on the lookout for new ways to gain better insights and visibility into your transactions and revenue. Today, we’re pleased to introduce a new level of flexibility to Ad Exchange r…
Congratulations DMACs Award Winners
Congratulations to the winners of the fifth annual Digital Media Advertising Creative Showcase (DMACS) awards! The event took place Thursday October 14 at the Directors Guild of America in Los Angeles. DMACS 2010 showcased the apex of cutting-edge di…
Investing in the DoubleClick Ad Exchange and buyer safety
DoubleClick Ad Exchange Product Manager, Scott Spencer, recently spoke with John Ebbert at AdExchanger.com about some product enhancements and Google’s ongoing efforts around inventory quality and safety. Here is an excerpt of that interview:What is …
An Important Step Toward Reducing Discrepancies
It is often noted by industry observers that transaction costs for directly sold display advertising remain unnecessarily high. Discrepancies are a big part of the problem. Every month publishers and advertisers must share ad serving reports and go thr…
It is often noted by industry observers that transaction costs for directly sold display advertising remain unnecessarily high. Discrepancies are a big part of the problem. Every month publishers and advertisers must share ad serving reports and go thr…
We’re happy to announce that we’ve acquired Invite Media, an innovative start-up based in New York and Philadelphia.The team at Invite Media has developed technology that enables advertisers and agencies to use “real time bidding” to buy displa…