By Guest Blogger: David BerkowitzDirector of Emerging Media & Client Strategy Digital communications agency 360iDo you need a Facebook strategy? Should your brand be on Twitter? When CPG marketers are assessing various social marketing opportunitie…
State of Search 2009: Online Marketing in the New EraJoin us on Wednesday, July 15th at 10am PST / 1pm EST as we share findings from new research on the evolution of consumer search behavior and discuss key strategies marketers can take to adapt to the…
posted by Guest Blogger: Heather Dougherty, Research Director at HitwiseSchool doors have barely shut for the summer, yet the Back to School season is almost upon us once again. One of the big challenges facing parents is making sure that kids are eati…
It is self-evident that we are living in a time of extraordinary economic upheaval. To succeed in this uncertain environment – and be in position for success when the world economy stabilizes – marketers must embrace the concept of smart, measurabl…
Memorial Day marks the start of the summer season, which means picnics and cookouts galore.Around this time, there is also a surge in grilling, picnic, and cookout related searches, which continues through the summer months as can be seen from Google I…
Little Changes, Large Results: 5 Things Marketers Can Do NowIn today’s tough economic climate, it’s increasing important for marketers to utilize resources effectively – in particular, media dollars – in order to maximize ROI. But often times, market…
Trend data from one of Google’s Internal tools shows how search impressions on Hispanic consumer packaged good related keywords have been on the rise. US Hispanics Search ImpressionsThe above trend lines are a reflection of the consumer search beha…
Google partnered with Compete in Q3 2008 to better understand beauty searching, researching and purchasing behavior. We sought to learn more about consumers’ behaviors through an analysis of click-streams, as well as via surveys collected from panelis…
Posted by Jenny Liu, Industry Marketing Manager, CPGIn 2008, Google’s U.S. Consumer Packaged Goods Team released a series of Brand Value of Search (BVOS) Studies that communicated how paid search was able to raise brand metrics such as aided awareness,…
In 2008, Unilever and Mindshare teamed up with Google to run a campaign for Lipton White Tea called “Free Your Y” . The campaign integrated a YouTube contest asking consumers to show off their youthful spirit on video.The media was supported b…
Posted by Vannie Shu, Account Coordinator, CPG WestThe top five winners have been announced for YouTube’s Ad Blitz, a contest where users vote on their favorite Super Bowl commercials.”Free Doritos” won the top Ad Blitz prize. The Doritos spot won a H…
Posted by Ashley Hedges, Account Planner, Consumer Packaged GoodsLooking to earn some extra points among male consumers? We might have the perfect solution for you. Valentine’s Day is just around the corner and we’re placing our bets that the m…
Posted by Anastasiya Blyukher, Proposal Coordinator, CPG CentralAccording to an article from MediaPost’s Karl Greenberg, Market research firm Mintel says that 54% of people who dine out regularly are cutting back on this expense because of the econom…
Posted by Susan Minniear, Senior Account Manager, CPG WestSometimes, upon hearing a Debbie Gibson song, I find myself transported to the eighties as a kid; fondly remembering puffy paint sweatshirts, “Family Ties” or when Bret Michaels was in a hit…
Low Fat. Low in Sugar.Low Calories. These are the buzz words of yesterday for products geared toward weight management and healthier living. Today we see words like “Green-Tea Extracts”, “Antioxidants”, “Fiber Enriched”, and “Probiotics”, reflecting a…