Case Studies & Learnings for Consumer Packaged Goods Webinar
Join us to learn how Google’s advertising solutions drove effective and efficient advertising for CPG advertisers.
During this webinar we will learn from three separate case studies as …
Posted by Guest Blogger: Heather Dougherty, Research Director at HitwiseThe holidays are almost upon us again, which means one thing – time to eat! Every year, the search term variations for ‘recipe’ and ‘recipes’ peak during the weeks of the…
Posted by Jenny Liu, Industry Marketing Manager for CPGGoogle search advertising is widely used as a tool for driving direct response, but it is not as widely recognized as a branding tool. In a recent study Metrixlab, Google Netherlands, Heineken and …
Attracting the right consumers this holiday season will be more important than ever. Join us as we share findings from new retail research on consumer plans for the 2009 holiday season and strategies marketers can take to better target and reach their …
Posted by Jenny Liu, Industry Marketing Manager, CPGAs referenced in an October 2008 TechNews article, Google and YouTube launched an entertainment-focused original video series called POPTUB back in the fall of 2008. The series, which was produced by …
As consumers become more and more technologically savvy, businesses and marketers have worked quickly to keep up. As a result, many companies are left questioning what they aren’t doing that they should be, or what they should do next to stay in front …
Posted by Guest Blogger: Dave Knox, Procter & Gamble Brand ManagerBrand Managers have historically been reliant on Consumer Research such as focus groups and surveys to be “in-touch” with consumers. But in this day of 24/7 access to consumer o…
Attracting the right customers to your website will help you finish off 2009 strong and charge ahead in 2010. Few marketers realize that there is free data available, which is easy to access and can help you better target your advertising.Please join u…
A review of the Google Hot Trends that took place on September 14th show the usual suspects…”US Open Mens Final 2009″ was number 1…”Monday Night Football Schedule 2009″ was number 2…and “Kayne and Taylor Swift Vdeo” was number 5 (looks like Kayne…
Posted by Guest Blogger Susan Viamari, Editor of Times and Trends, Information Resources, Inc. Recent reports point to an improving U.S. economy, but battle-weary shoppers remain fully entrenched in savings mode. Consumers are looking to trim back exp…
Posted by Guest Blogger: Liz Dodder, Nestlé USA’s Online Communications ManagerI admit it; I’m addicted to Google. I Google everything from prospective boyfriends, song lyrics and frittata recipes to Argentinean vacations and rush hour driving tim…
comScore and DunnHumby recently released a co-sponsored study proving that the offline sales lift from online display ads can exceed lifts realized from TV. Not only were sales lifts from the internet higher than TV, but they were also achieved soone…
Posted by Guest Blogger Jessica Hogue, CPG Research Director at Nielsen OnlineThey watch it (entertainment factor). They create it with handheld cams (community building factor). They also entertain and interact with their kids through properties like …
Posted by Jenny Liu, Industry Marketing Manager – CPGGoogle Wonder WheelGoogle has a product called Wonder Wheel. It creates a visual representation of search results in a spider diagram-like format. Clicking on the Wonder Wheel option brings up a tag …
Posted by Jenny Liu, Industry Marketing Manager, CPGAccording to a recent Harris Interactive study, 62% of online consumers are purchasing more generic brands as a result of the recession.But are consumers willing to switch to generic brands across all…