Hopefully, by now, you’re making good use of the Intelligence report in Google Analytics. If you’re looking to avoid the feeling that Google Analytics is “puking” too much data at you – a phrase coined by Google’s beloved analytics evangelist…
Summer Excuses?
Google Analytics workshops and seminars are happening everywhere this summer! If you’ve had excuses in the past, there’s now no excuse not to take a day of training to become an expert and get a leg up. Chances are there’s one happening near you when y…
A few months ago at the Google I/O conference, we were approached by Zach Steindler, a co-founder at Olark (a way to gain customer insight and sell better through live chat) who was raving about Google Analytics Annotations. He had such a great busine…
Will Using Google Analytics Have A Negative Effect On My Ranking?
Good news from the horse’s mouth. We don’t mean to call Matt Cutts a horse, but, well, if you know him, you know what we mean. Matt heads the webspam team here at Google and also speaks on behalf of Google answering questions about ranking and resu…
Analytics Intelligence Tips: Custom Alerts
Last week, we shared a video on how to get the most out of your automatic alerts. Now that you’re familiar with automatic alerts, you know that Google Analytics has an intelligence engine that monitors your traffic and posts alerts when it sees somet…
When was the last time you checked the bounce rate for visits from Hong Kong? You may never have needed to, until an “alert” in your Intelligence reports tells you that the bounce rate from Hong Kong has suddenly doubled.An automatic alert in Intel…
If you’re a business owner of any size, you’ve at some point considered expanding. And as the web makes the world smaller, one way to expand is to offer your website in different languages and take your business across borders or to different segments….
New Edition Of A Great Book
A few years ago, Brian Clifton was working at Google in London, leading our team in Europe. Since then, he’s left to focus on growing his own Google Analytics Certified Partner called GA Experts From Omega Digital Media and written a fantastic book cal…
Use Case: Twiddy & Company
We’re excited to hear from users that are able to attribute some incredible growth to Google Analytics, Google Website Optimizer, and many of the other tools we offer. Today, we’re taking a quick look at Twiddy & Company, which uses Google Anal…
This is the second part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.2. Creating Custom Advanced SegmentationEnough coding!!…
This is the first part of a two part deep dive guest post about using Multiple Custom Variables written by Allaedin Ezzedin from E-Nor, a Google Analytics Certified Partner in Northern California.This time of year is the perfect time for a deep-dive an…
Hot on the heels of the launch of the new and improved AdWords reports in Google Analytics, we wanted to let you know about a few upcoming events which will help you take better advantage of conversion tools in AdWords. Tomorrow, July 10, 9am PDT / 12…
Ready for a fun workaround that you can use in Google Analytics if you like? We enjoyed this contribution from a poweruser that anyone can try.Are you familiar with the Funnel Visualization report?It’s a visual representation of your onsite conversion …
A new book by a stellar team is now available for you to take your usage of Google Analytics to the next level. It’s called Performance Marketing with Google Analytics, by Sebastian Tonkin (former Googler), Caleb Whitmore of Analytics Pros and Justin C…
Last month we held 3 successful Google Analytics Master Classes in Singapore, Kuala Lumpur, and Sydney. We were pleasantly surprised by the sheer amount of interest in web analytics in this region with close to 1000 advertisers, agencies, bloggers, de…