A new book from Brian Clifton launched (and sold out!) a few months ago at Search Engine Strategies in New York. The book, Advanced Web Metrics with Google Analytics, is a clear and comprehensive how-to manual and best-practice user guide with vivid sc…
If you’re in San Francisco this Wednesday, July 23, join us for a great seaside party. We’re sponsoring a Web Analytics Wednesday at the Gordon Biersch Brewery (map), right next to Google’s San Francisco office, with beautiful views of the bay and the …
Recently, I watched all 5 seasons of Angel on DVD, and now I’m watching all 7 seasons of Buffy the Vampire Slayer. (I realize that I’m going backwards, but I just had to know Angel’s back story.) If you’ve watched the shows, you know that the character…
Since we launched Google Analytics Seminars for Success, we’ve been getting requests for more seminars in more cities (though still waiting to hear from you, Honolulu 
.So here’s a quick heads up about a few upcoming seminars:July 23 & 24: Portla…
Just a quick reminder about tomorrow’s free Google webinar, which we mentioned in more detail in a post last week. It’s not too late to sign up:TITLE: The Google Trifecta: Webmaster Tools, Analytics, Website OptimizerDATE: Tuesday, July 8th, 2008TIME: …
Faithful Analytics blog readers, I don’t want to bore or alienate any of you—a diverse and geographically disperse group of intelligentsia—but today’s blog post draws on something close to my heart: a professional basketball team called the Boston …
Anyone remember the previous Google Analytics interface? Here’s a screenshot of the dashboard:And another of a report with cross-segmentation clicked on:Just over a year ago, after extensive user interviews, surveys and live usability studies, we compl…
Here’s another practitioner-focused approach from James Tipton, one of our specialists in New York.A Web Analyst is on an eternal quest to understand content consumption. When Visitors come to your site, what do they read? What fascinates them? What do…
Did we say, “Boot Camp for Google Analytics?” How does that work, one might ask? Do I have to get up at 5am to have someone yell at me about goals, funnels and filters, now repeat! Get that bounce rate DOWN mister! Conversion rate UP, lady! Now give me…
There’s nothing like a little healthy competition! When you reach a certain level of expertise at some discipline, adding a little competition against others can help you to develop new skills and improve your “game” more than anything else. And it can…
Hot on the heels of this March’s release of the Audio Campaigns report within Google Analytics, we’ve just added more offline-to-online reporting features: TV Campaigns reporting. This report represents a further integration between Google Analytic…
We recently blogged about how you can use Google Analytics and Website Optimizer to identify your high value pages and set up experiments that will eliminate the guesswork from their design. Now that you’re on the path to increased conversions and more…
Lunametrics is a Google Analytics Authorized Consultant led by Robbin Steif, one of the board members of the Web Analytics Association. She and her team are leading a day of training called “Getting Ahead with Google Analytics” in New York City, June 4…
Seminars for Success are day-long seminars designed to help you improve your online marketing and get the most out of Google Analytics (separately offered for AdWords as well). We’ve selected industry professionals from our Google Analytics Authorized …
If you’ve recently signed up for Google Analytics, but aren’t sure how to start interpreting and acting on your data, we’ve posted a couple of videos to our Conversion University Playlist on YouTube to help you out.For an under-10 minute lesson on the …