Advertising is about getting your message in front of the right people. Whether you need to increase brand awareness or maximize ROI on direct response campaigns, your challenge continues to be about delivering the right message to the right person at …
Starting today, if you’re running display ads through the Google Display Network, you may begin seeing the +1 button and personal annotations with your ads. Now, with a single click, people can recommend your ads’ landing pages to their friends an…
When searching on Google, users appreciate results that are relevant and deliver a great experience after they click. In August, we announced trials in Brazil, Spanish-speaking Latin America, Spain, and Portugal1 that increased the weight given to rele…
(Cross-posted from the Official Google Blog)When CafePress first started printing shirts in 1999, online retail was still a nascent industry and Google had yet to sell its first ad. Soon CafePress started selling products through search ads on Google, …
Global Top Contributor Summit: real people behind user names and friendly smiles instead of emoticons. Meeting offline for the first time! As you may have read in the official Google blog, the Global Top Contributor Summit recently took …
Last week, we shared examples of how direct response marketers are driving strong results with display advertising. But you’ve heard it before — beyond driving immediate clicks and conversions, display builds brands. And as digital budgets accelerat…
In July, we launched our first issue of Think Quarterly, a publication that packages up the insights and ideas that we learn from both inside and outside of Google. Today we’re launching our second edition, the “People” issue. It explores the lat…
(Cross-posted from the AdWords Agency Blog)Few would argue that online display advertising is playing an increasingly important role in the marketing mix. While we frequently talk about how the vast majority of our top advertisers have run a Google dis…
Earlier today we announced several exciting new additions to Google+, including many on mobile. We’d like to announce one more addition for our AdWords advertisers, +1 on the Google Display Network.Since its introduction on search results and search…
If you’re designing display ads and have direct response goals, your ads need to catch the user’s eye, convey key information, and encourage them to click and explore your website. To get you started, we’ve put together the top ten tips learned t…
To improve our user experience with Google AdWords, today we’ll begin reviewing paused ads in the same way we review active ads. We’re proactively reviewing paused ads to eliminate unnecessary delays in getting your ads approved and ultimately enha…
We’re excited to announce a new metric in AdWords, top of page bid estimates, to provide additional assistance in optimizing your ads to show above the search results. Analogous to first page bid estimates, this metric approximates the cost-per-clic…
Two weeks ago, we headed up to San Francisco to participate in the Search Engine Strategies conference. Over two days, our AdWords and DoubleClick representatives were able to share, listen, and learn with several hundred of you. For those unable to at…
Are you looking to infuse new life into your marketing strategy? If so, we’d like to tell you more about Google Affiliate Network, a powerful platform that gives you access to trusted affiliate publishers who actively promote your products and drive …
Today, we’re excited to announce Adwords Editor 9.5! This version supports Campaign Experiments, Location Extensions, and plenty of other features to boost your productivity while managing your AdWords campaigns. We’ve highlighted the key changes bel…