Is your online campaign performing as well as it could be? Do you want to get more out of your digital marketing campaigns and increase your ROI?We’ve heard from many of our users that with so much data, it can be hard to know where to begin. If you
Think With Google’s December Adventure continued this week with a focus on mobile.Here are the four mobile-related insights and tips we covered this week (and a fun factoid):Click on the titles to view the original posts and comments.#1 Monday: Searc…
If you’re focused on conversions and CPA (cost-per-acquisition), you may already be using Conversion Optimizer or Enhanced CPC to optimize your campaigns to get you more conversions at a lower cost. To ensure that your campaign settings are also in l…
Each day, people watch more than 3 billion videos on YouTube – the equivalent of every American watching about 9 videos a day. U.S. online consumers now spend as much time online as they spend watching TV. With the consumer shift to online media consum…
In March, we introduced the +1 button on search results to make it easier for people to get recommendations from the people they trust right when they’re searching. Then in early October we expanded that to include Google Display Network ads across …
As we announced earlier this week, we’ll be sharing insights and daily tips this month on Think with Google’s Plus Page, to help you make the most of your holiday marketing.Here are the four search ad related insights we covered this week (and a f…
(Cross-posted from the Google Analytics Blog)Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? Do you feel like you have gaps in your current G…
A few months ago, we launched top of page bid estimates to provide additional assistance in optimizing your ads to show above the search results. Today, we wanted to let you know about ways to more easily and scalably take action on these bid estimates…
Think it’s too late for holiday marketing initiatives? Think again!Today the Think with Google team launches December Adventure, where every weekday between now and December 23, they’ll share useful, surprising and delightful insights and opportuni…
There’s no debate that the world is going mobile. Mobile web searches have grown five times over the past two years. YouTube mobile now gets more than 400 million views a day, representing 13 percent of our total daily views.For advertisers, this ope…
The busiest shopping days of the holiday season are just around the corner! As you’re thinking about ways to get more results from AdWords this season, consider investing in Product Listing Ads, which allow shoppers to see the exact products you offer …
Last week, we announced Google+ Pages, which provide a new way for businesses, brands, products, organizations and other entities to build a public identity on Google+. We’re encouraged by the number of pages that have been created and brands’ enth…
As you may already know, last Monday we announced Google+ Pages for businesses, a collection of tools and products to help clients get closer to customers. Over the next two days we’re offering two awesome opportunities for you to learn more about ge…
This week we introduced Google+ Pages, a new way to get closer to your customers online. At that time we announced that you’d be able to link your Page to your AdWords campaigns, so that all your +1s — from your Page, your website, ads and search r…
We are pleased to introduce the revamped Ad Traffic Quality Resource Center, a site designed for advertisers and publishers to learn more about invalid clicks. The Google Ad Traffic Quality Team monitors traffic across Google’s ad network, and preven…