Our mobile phones are with us for a large part of the day. When you’re on the go and there’s no time to turn on a laptop or computer, it’s natural to reach for your phone when you need to conduct a search, especially now that many phones have the capab…
Cross-posted from the Official Google Blog:Small businesses are especially close to my heart. When he retired from teaching, my father ran a small art company in Maine, and I saw firsthand how fulfilling — and how difficult — it was for him to real…
As an AdWords advertiser, you’re in complete control of your advertising costs. Today, we’d like to highlight some tools and strategies that you can use to make sure that you’re spending effectively.For example, you can focus your budget on what gets …
Like many of you, we’re excited about the upcoming release of Apple’s iPad and the promise of tablet computers. Innovative products like the iPad are on the cutting edge of a whole new class of devices that promise to make accessing information and…
In the past year, Google’s advertising tools have moved in some exciting directions. We’ve introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad …
Did your smartphone suddenly start blinking and buzzing like crazy? No need to worry– it’s probably just getting excited about AdWords for mobile, our new mobile interface for Android, iPhone, and Palm Pre devices.We’ve heard that your smartphone…
Our previous post in the Content Network Optimization University series covered the basics of setting up and launching a good campaign on the Content Network.Today, we’ll cover more advanced optimization strategies. We’ve compiled these by observing be…
Taking a little time to organize your account can help you to better target your potential customers. It can also save you time and effort when it comes to managing your advertising. The video below will show you how a few minor changes to your accoun…
Imagine you’re a travel company, and you’re trying to excite users during the holiday season about deals to tropical Caribbean destinations. Users may come to your website, browse the offers and think about booking a trip, but decide that the deal …
In order to help you make more informed decisions about your AdWords keywords, ad groups, and campaigns, we’re excited to release a new set of reports for your AdWords account: AdWords Search Funnels (beta). Currently, conversions in AdWords are attrib…
About one in three mobile search queries are made by people who are looking for something in their local area. This means that local businesses have the opportunity to reach mobile users when they’re nearby and looking to take immediate action. Here …
One of our goals is to democratize access to display advertising and make it accessible and open — like search advertising — so new advertisers can participate easily. We launched Display Ad Builder in 2008 to help you easily set up and run display …
More and more people are accessing the internet on their mobile devices. Take advantage of this trend by making sure that your ad campaigns are opted in to show on mobile devices with full internet browsers. If you’d like to take things to the next l…
Two types of advertisers run campaigns across the Google Content Network. The first group, direct response advertisers, measures the success of their campaigns by looking for clicks, traffic to their sites, and sales. In contrast, brand advertisers typ…
Recently, we announced new click-to-call phone numbers for local ads that appear on mobile devices with full internet browsers, like iPhone, Android or Palm Pre. This week, we’re bringing the same click-to-call benefits to national advertisers through …