Hot on the heels of the new Search Funnels features that were recently launched, here’s another new feature: The Top Paths (Query Paths) report.Broad match keywords in your AdWords account may be matched to a variety of keywords your users are search…
Since the inception of the Google Display Network, contextual targeting has helped you to reach users effectively. This type of targeting allows you to show your ads next to related web content that users visit across millions of sites on the Display N…
A few weeks ago, we announced the launch of Estimated Top Impressions in the bid simulator. Today we’re announcing another improvement: the ability to view bid simulations across keywords in an ad group at once. With this launch, we hope to give you …
Today, we are announcing an update to ValueTrack, a feature for those of you who use third-party tracking software or have access to your web logs. Using the features previously announced, we made it easy to track your search and content campaigns sepa…
This Wednesday, October 20th, we’ll be hosting a live online course on remarketing. This interactive presentation will be delivered by an Online Media Specialist and will take approximately one hour, including time for Q&A. Remarketing is a simple …
Cross-posted from the Google Mobile Ads BlogWe recently launched Mobile Ad Sitelinks, a search ad format that displays additional links to content located deep within your site. Available globally on high-end mobile devices, Ad Sitelinks are an easy wa…
Editors note: Today’s guest bloggers are Troy Olson, Digital Advertising Manager, and Jeff Loquist, Search Marketing Manager, for ShoppersChoice.com. ShoppersChoice.com owns and operates a family of web stores with a wide selection of products, from …
On Saturday, October 16, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won’t be able to log into your account during this time, your campaigns will continue …
Since launching Ad Sitelinks last November, more than 100,000 of our advertisers have made use of the format to provide deeper access to their sites’ relevant content directly from ads on Google.If you’re still on the fence about using Sitelinks, o…
One of our key goals is to help you drive better performance with your display advertising campaigns.As users increasingly spend time across a growing number of sites, however, display advertising is becoming more challenging. Last year alone there wer…
We’ve received very positive feedback from advertisers using Search Funnels—the new set of reports launched in Conversions. Advertisers are beginning to understand the path to conversion beyond just the last click and are now able to give credit to…
A year ago, we launched the Bid Simulator, a feature that allows you to see how different keyword-level bids may have impacted your advertising results. Using data from the past seven days, the bid simulator re-calculates the number of clicks and impre…
In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services…
There’s still time to sign up for the the AdWords Train & Gain challenge which kicks off October 4.click for full size imageOnce signed up, you’ll receive four weeks of free advice for improving your AdWords account. At the end of the four week…
In early August, we announced that the updated Keyword Tool was nearing the end of its beta phase. Today, we wanted to let you know that we’ve fully launched the updated Keyword Tool.What does that mean for you? It means we’ve combined the best fea…