Keyword insertion is an ad text feature that can improve your ad relevancy. This feature inserts a user’s search query into a part of your ad text that you choose, including your display URL. When a user sees your ad with their exact search term in i…
Location targeting gives you the powerful assistance to tailor advertisements to the right user. Draw attention to your non-profit’s advertisement by providing tailored ads that were created specifically for a user’s region. You can access the i…
The Google Display Network is the new name for the “umbrella” of all the media solutions Google offers on YouTube, Google Finance, Blogger, Google Maps and Google’s Display ad partners. The Google Display Network will offer all ad formats inclu…
Whether it’s prospective volunteers, donors or individuals interested in your organization’s cause, better understanding your visitors and their actions on your site can help achieve your goals. Fortunately Google Analytics can take the guesswork…
Whether you’re a new grantee wanting to learn AdWords basics or you want to take your AdWords account to the next level, the AdWords Online Classroom is a great resource for all things AdWords! The AdWords Online Classroom offers both on-demand and l…
Volunteers are online, searching for a worthy cause that will provide the opportunity to donate their time in a fulfilling way. How does your organization’s website convert a casual visitor into a committed volunteer? Conversion tracking allows you t…
We’re excited to share a brand-new educational resource with our grantees: the AdWords Small Business Center! While this site has been designed for all advertisers (not just our non-profit grantees), it can be a very valuable resource for any AdWords…
Last week, the Google Grants team hosted over 50 grantee organizations at the Google campus in Mountain View, California for a two-day workshop focused on Google Grants and other Google for Non-Profit products. The event brought together non-profit gra…
Looking for new ad group themes? If so, check out our Wonder wheel tool that can be found within Google Search Options. Wonder wheel visually presents connections between related searches and your search term as an interactive diagram. This tool can be…
Getting started with the YouTube Non-Profit Program only takes 3 simple steps:1. Create an account with YouTube under your charity’s name: www.youtube.com/create_account2. Register for the YouTube Non-Profit Program (US, UK, CA, AU only): www.youtube…
Encouraging your website visitors to make donations can be a challenge and can directly impact the success of your organization or cause. Fortunately there are several steps you can take to influence visitors to your site to make a donation. First, exa…
AdWords supports advertisers with a variety of free tools to optimize their accounts and help them to display relevant and targeted ads to users. If you have already read previous posts on optimization, you know how important it is to include very rele…
If you are a Google Grant recipient providing relief to those affected by the floods in Pakistan, there are a few things you can do to make your Grants AdWords account more effective and get your message to the widest audience possible:Prioritize your …
Is Google AdWords making a difference for your organization? We enjoy sharing grantee success stories and would love to hear from you. Whether your AdWords account has led to an increase in website visits, volunteer sign ups or amount of donations, sha…
Negative keywords play a significant role in your campaign’s success. Adding negative keywords to your ad groups or campaign means that your ads won’t show for searches containing that term. In other words, negative keywords filter out unwanted imp…