We know that video creation can be a heavy lift for non-profit organizations with limited resources. Luckily, there are individuals on YouTube who have video skills who would gladly volunteer to make a video for an organization they care about. But the…
School’s out! The sun is shining and students are taking a break from coursework, while their teachers and professors prepare for the coming semester. AdWords in the Curriculum pupils in Boston and Ann Arbor have also wrapped up for the summer months. …
The monthly resource round-up for July includes a blog series on how to track video interactions on your site, getting the easy-to-use Twitter interface to work for your org, and a hot list of eight analytics mistakes you want to avoid so you can …
For those of you using Google Sites for your organization’s website, you can now try an easy method for embedding Google Maps on your Sites.Create a custom placemark on a Google Map to quickly show users the location information for anything relevant t…
The invite lottery for the Google Grants Workshop is now officially closed.Thank you for all the interest. We’ll be reaching out to let you know if you were selected or not over the next few weeks. For those of you who were not selected or who cannot a…
On the Google Grants team, we know that many non-profits would love to know how users are interacting with their websites: which sites they are coming from, which pages they are leaving, where the users are located geographically, and more. Google Anal…
Despite the trials & tribulations of once having gone through something resembling an awkward weigh-in at the doctor’s office at airport security, I find airports to be fascinating places. They are Mecca’s for all in transit, the home of the tempor…
At a recent non-profit training held in our D.C. office, I got the chance to teach a group of issue campaign managers the basics of “search engine optimization” (SEO), or how to earn a spot for your content that is closer to the top of Google’s natural…
As many of you know, this Friday, June 26, will be the finale in our Google Grants webinar series with NTEN, the Nonprofit Technology Network. This last webinar, titled “Optimizing your Google Grants Campaign and Maximizing Your Online Initiatives w…
The Google Grants team wholeheartedly believes in grantee empowerment. We’re focused on providing as many resources as possible to help you, our grantees, become better Google Grants account managers. We also want to keep you informed of other Google p…
As a Google Grants recipient, you have $10,000 per month in AdWords spend at your disposal. This is a very exciting, though sometimes daunting, opportunity. We often hear questions from grantees who are interested in spending more of the monthly budget…
AdWords in the Curriculum has arrived in Boston! After Ann Arbor, Boston was the next logical location for an AdWords in the Curriculum program based on its large student population. These two college towns with Google offices both have the unique adva…
The monthly resource round-up for June includes an article about document sharing within your team, a report analyzing nonprofit IT and staff, and a look at an upcoming Bay Area nonprofit gathering. If you’re looking to impr…
I joined Google’s sales team close to three and half years ago, just as we were beginning our operations in Israel. Shortly after joining, I came to learn about the Google Grants program. With joint effort and support from the local and global teams, w…
“I thought the Grants program was free AdWords advertising. Why does my account say I have balance??”This is a common question we receive from grantees since seeing costs and an account balance in your AdWords account can be confusing. As such, I thoug…